Qatari law Essay

Qatar is located in a peninsula jutting out 100 miles into the Persian Gulf from Saudi Arabia. The country is mainly barren and is situated with Saudi Arabia on its west and United Arab Emirates on its southern border. Qatar occupies a total land area of 11,437 square kilometers. (Infoplease, 2007) Climate experienced in this region is generally hot and dry due to the desert landscape. The air is usually humid but is sultry during the summer time. Naturally occurring disasters experienced in the area are haze, dust storms and sandstorms. Qatar has only 1% of its land area that is classified as arable while 5% of the land is used for raising pastures. Qatar has an estimated population of 1,000,000 (in 2007), and approximately 200,000 are citizens. Nearly all Qatari profess Islam approximately 95% of the population. Majority of the population migrated due to the availability of employment for the oil industry in Qatar. Arabic serves as the official language while English and other languages are also spoken in Qatar. Many Qataris trace back their roots to natives of the Arabian Peninsula. Migratory tribes have settled in Qatar during the 8th century. There were also migration from gulf Emirates and as well as Persian merchants. Today, most of Qatar’s inhabitants cluster in Doha, the capital city. Foreigners with temporary status comprise 52% of the total population and make up approximately 89% of the total workforce. In 2004, the country had a total population of approximately 1,000,000 (in 2007), of whom approximately 200,000 were believed to be citizens. Of the citizen population, Shi’a Muslims account for approximately 3 percent and Sunni Muslims comprise the remaining 97 percent. The majority of the estimated 800,000 non-citizens are individuals from South and South East Asian and Arab countries working on temporary employment contracts in most cases without their accompanying family members. They are of the following faiths: Sunni Muslims, Christians, Hindus, Sikhs, Buddhists, and Baha’is. Most foreign workers and their families live near the major employment centers of Doha, Al Khor, Messaeed, and Dukhan. The Christian community is a diverse mix of Indians, Filipinos, Europeans, Arabs, and Americans. It includes Catholic, Orthodox, Coptic, Anglican, and other Protestant denominations. The Hindu community is almost exclusively Indian, while Buddhists include south and East Asians. Most Baha’is in Qatar may come from nearby Iran. Religion is not indicated on national identity cards and passports, nor is it a criterion for citizenship in Qatar according to the Nationality Law. However, Qatari citizens are either Sunni or Shi’a Muslims with the exception of a Baha’i and Syrian Christian and their respective families who were granted citizenship. Shi’a, both citizens and foreigners, may attend a small number of Shi’a mosques. There is some limitation of the religious liberty of Christians. No foreign missionary groups operate openly in the country. Culture Qatar explicitly uses Sunni law as the basis of its government, and the vast majority of its citizens follow Hanbali Madhhab. Hanbali (is one of the four schools (Madhhabs) of Fiqh or religious law within Sunni Islam (The other three are Hanafi, Maliki and Shafii). Sunni Muslims believe that all four schools have â€Å"correct guidance†, and the differences between them lie not in the fundamentals of faith, but in finer judgments and jurisprudence, which are a result of the independent reasoning of the imams and the scholars who followed them. Because their individual methodologies of interpretation and extraction from the primary sources were different, they came to different judgments on particular matters. Qatari law When contrasted with other Arab states such as Saudi Arabia, for instance, Qatar has comparatively liberal laws, but is still not as liberal as some of its neighbors like UAE or Bahrain. Women can legally drive in Qatar, whereas they may not in Saudi Arabia. The country has undergone a period of liberalization and modernization after the current Emir of Qatar, Hamad bin Khalifa Al-Thani, came to power after becoming Emir in place of his father. Under his rule, Qatar became the first Arab country in the Persian Gulf where women gained the right to vote. Also, women can dress mostly as they please in public (although in practice local Qatari women generally don the black abaya). Before the liberalization, it was taboo for men to wear shorts in public. The laws of Qatar tolerate alcohol to a certain extent. However, public bars and nightclubs in Qatar operate only in expensive hotels and clubs, much like in the UAE and Bahrain, though the number of establishments has yet to equal that of UAE. Qatar has further been liberalized due to the 15th Asian Games, but is cautious of becoming too liberal in their law making the country viable weekend immigration from their western neighbor. Overall Qatar has yet to reach the more western laws of UAE or Bahrain, and though plans are being made for more development, the government is cautious Economy Before the discovery of oil the economy of the Qatari region focused on fishing and pearling. After the introduction of the Japanese cultured pearl into the world market in the 1920s and 1930s. Qatar’s pearling industry faltered. However, the discovery of oil reserves, beginning in the 1940s, completely transformed the state’s economy. Now the country has a high standard of living, with many social services offered to its citizens and all the amenities of any modern state Qatar’s national income primarily derives from oil and natural gas exports. The country has oil estimated at 15 billion barrels (2.4 km3), while gas reserves in the giant north field (South Pars for Iran) which straddles the border with Iran and are almost as large as the peninsula itself are estimated to be between 800 – 900tcf (Trillion Cubic Feet – 1tcf is equal to around 80 million barrels of oil equivalent) (Anonymous, 2005). Qatar’s primary source of income relies on its oil reserves, which constitutes more than 30% of its Gross Domestic Product. An estimated reserve of 3. 7 billion barrels is predicted to last up to 23 years with sustained level of output (â€Å"Qatar: Background†, 2007). Qatar also has one of the world’s largest reserves for Natural Gas, estimated to be more than 5% of the world’s total reserve or amounting to 7trillion cubic meters. These two natural resources constitutes the backbone of Qatar’s economy (â€Å"Qatar†, 2002). Oil industry in Qatar On 1935, a 75-year oil concession was granted to Qatar Petroleum Company, which was owned by Anglo-Dutch, French and USA. At Dukhan, located at the western side of Qatar, high quality oil was discovered. Oil exploitation was delayed due to the onset of World War II and Qatar was only able to export oil during 1949. Due to the increase in revenue from oil export during the 1950s and 1960s, Qatar entered the start of its modern history. This was the start of Qatar’s prosperity, rapid immigration was experienced due to employment brought about by the oil industry and substantial social changes was experienced. When UK announced in 1968 the policy of ending the treaty relationship with the Gulf Shiekdoms, failed talks with the other sheikdoms in a plan to form the United Arab Emirates resulted to Qatar declaring independence on September 3, 1971. Oil still forms the cornerstone of Qatar’s economy well into the 1990’s. Today Oil still accounts for about 62% of total government revenue. In 1973, income generated from oil production and exportation gradually increased the country’s revenue. This has helped Qatar move from previously ranked as one of the world’s poorest countries into one of the highest per capita income in the world. In 2006, the country has a per capita income of $62,000, which is ranked as fifth in the world (Beureau_of_Eastern_Affairs, 2007). During the 1990’s, OPEC or Organization of Petroleum Exporting Countries had lower oil production quotas resulting to fall in oil prices. The result was an unpromising outlook in the international markets and reduced earnings in oil products led to recession in Qatar. Many small businesses were affected and expatriate staffs were affected by massive lay off. However the country was able to regain economically by the late 1990’s and expatriate population have grown again. Qatar’s oil production is currently estimated around 835,000 barrels a day. It is expected to reach 1. 1 million barrels per day by the year 2009. With the current rate of producing oil, reserves in Qatar are expected to last up to more than 40 years. However Qatar has other resources that are also exploited for production. It’s proven reserves of natural gas are the third largest in the world. The gas reserves of North Fields in Qatar exceed more than 900 trillion cubic feet or 14% of the worlds total gas reserves. Qatar is the largest producer of Liquefied Natural Gas with more than 31 million metric tons per annum. By 2010, Qatar is expected to produce 77. 5 million metric tons per annum and will account for one third of the world’s LNG supply (Beureau_of_Eastern_Affairs, 2007). Qatar’s oil fields are estimated to be depleted by 2023. But with the discovery of natural gas in the Northern fields, Qatar economy received a great boost from gas reserves income generated from exportation of Liquefied Petroleum Gas. Currently Qatar exports gas to Korea, India and China via shipping lines while gas is delivered via pipelines to Kuwait, UAE and Bahrain. Exploration: Early exploration took place in May 1935 as part of an agreement between the English-Persian Corporation and the Sheikh of Qatar at that time Abdullah Bin Jassem Al-Thani to explore oil for a term of 75 years. The agreement was executed by a corporation, which is later known as Qatar Oil Associated Corporation. Exploration, however, was adjourned due to border problems with the Kingdom of Saudi Arabia and Bahrain, but eventually started in 1938 extensively (â€Å"Country profile: Qatar†, 2008). In 1949, Qatar started to export oil through Mesaieed port on the East Coast. The first exported quantity was 80,000 tons on board President Liner on 31/12/1949 for a price of 5. 9 million Indian rupees received in 1951. Qatar developed its production speedily; and in 1951, it reached 46,500 barrels a day compared to only 34,000 a day before that time (â€Å"Energy and Resources—Sources and Definitions†, 2003). The State of Qatar became number 11 among oil exporting countries in 1952, with a production of 67,700 barrels a day, i. e. , 0. 5% of world production. Consequently, oil revenue increased to 4. 2 million US dollars in 1951, and 12 US million dollars in 1952.

Bowl Championship Series

The controversy surrounding the Bowl Championship Series (BCS) in college football has many competing factions. There are those who believe that BCS’ computerized ranking system offers the most objective option based on the available statistics for each team. Opponents to the BCS argue that the computer’s system unfairly weighs certain factors in determining the rankings. No matter where you stand, arguments for any side of the case can be convincingly made.With this research, my goal will be to show how despite the controversy of the ranking system, it appears that the main purpose of the BCS system is to make as much money as possible through the televising and sponsorship of the bowl games themselves which create millions of dollars through advertising revenue. According to their own website, the BCS â€Å"†¦is designed to match the two top-rated teams in a national championship game and to create exciting and competitive matchups between eight other highly reg arded teams†¦Ã¢â‚¬  (The BCS).The key words here are, in my opinion, ‘exciting’ and ‘highly regarded’. In other words, the BCS wants teams that translate well to the television due to their popularity and due to the likelihood of creating a high-profile match-up that will draw in millions of viewers as opposed to determining the football programs that deserve to be there based on their play throughout the season. This is understandable from a business point of view, but troubling on the other hand for two major reasons considering the staggering financial numbers.With their new four-year deal with Fox, the BCS is going to rake in $132 million dollars a year to broadcast the four BCS games, or in other words, $33 million a game (Ourand). The first reason is because these are student-athletes that do not reap the financial rewards that the sponsors and colleges are receiving from their labor. Surely these student-athletes do get special treatment and mo st of them are on scholarship trying to make it into professional football and the increased media exposure can up their stock, but these benefits pale in comparison to the financial windfalls reaped by the colleges and sponsors.The second problem is that this system creates a cycle where high-profile football conferences maintain their dominance due to the disproportionate amount of money they receive from profiting from the BCS system, which in turn offers these conferences more money to pour into scholarships to attract the best athletes (who have seen these teams on TV and know and want to then play for them), more money to spend on better facilities and training programs, and more money to secure additional television broadcasting rights.According to ESPN’s college football expert Gregg Easterbrook, every team in the six ‘football factory’ conferences stands to make $1. 5 million dollars from their BCS television profit sharing strategy. Meanwhile teams from the mid-major conferences will only bring in $200,000 if they are fortunate enough to even have a team earn their way into the BCS (Eastbrook).BCS proponents cite these figures to strengthen their argument by saying that the profit-sharing strategy effectively ‘lifts all boats’ when in reality the ‘exciting’ and ‘highly regarded’ programs and the BCS sponsors profit disproportionately at the cost of creating a structure that truly has the student-athlete’s well-being in mind along with actually determining the best team in the land. Works Cited Eastbrook, Gregg.â€Å"The BCS doesn’t always give us a clear national champ†¦and that’s OK. † ESPN. 4 December 2007. http://sports. espn. go. com/espn/page2/story? page. â€Å"The BCS is†¦Ã¢â‚¬  Bowl Championship Series in association with Fox Sports. 15 August 2007. http://www. bcsfootball. org/bcsfb/definition. Ourand, John and Michael Smith. â€Å"BCS seeks b ig bump from Fox. † Sports Business Journal. 3 November 2008. http://www. sportsbusinessjournal. com/article/60463.

Management of Change

School/Portfolio:| The Business School| Course Code/ID:| BUMKT5901| Course Title:| Marketing| Teaching Location:| MIT Melbourne| Program(s): | MBA| Author:| Kimble Montagu/Robert Errey| Level:| Introductory | Semester:| Insert| Prerequisite(s):| Nil | Corequisite(s):| Nil| Exclusion(s):| Nil| Credit Points/Progress Units:| 15| ASCED Code:| 080505| Adopted Reference Style APAhttp://www. ballarat. edu. au/library/assignment-and-research-help/referencing/apa-style 1COURSE ORGANISATION: 1. 1Handbook/sFor full details of programs and school procedures, please refer to the University of Ballarat handbook and The Business School Programs Handbooks available at: http://www. ballarat. edu. au/current-students/publications,-policies-and-forms/handbook/2012 http://www. ballarat. edu. au/business/handbooks Important information located in the handbooks includes: * * Student responsibility * Special Consideration process and forms * Submission of tasks and assignments * Appeal process * Unsatisfa ctory progress – Early Intervention * Grading codes 1. 2StaffThe most appropriate contact is your lecturer. If necessary they will contact the Course Coordinator at the University of Ballarat. | Coordinator| Lecturer| Tutor| Name:| Kimble Montagu| Kimble Montagu| N/a| Phone:| 0437 443 323| 0437 443 323| | Fax:| | | | Email:|   k. [email  protected] edu. au|   k. [email  protected] edu. au| | Office:| | | | Web:| | | | 1. 3Classes | Monday| Tuesday| Wednesday| Thursday| Friday| Saturday| Sunday| Morning| | | | | | | | Afternoon| | | | | | | | Evening| | | | | | | | Insert relevant time(s)/day(s)—then delete this messageStudents are reminded that class attendance is vital. Whilst it is appreciated that work commitments can impinge upon class attendance you need to be aware that there is more to learning Marketing than just reading the text and/or the lecture slides. Participation in class exercises and discussions, viewing DVDs, collaborating with your group memb ers and other classmates all add to a much richer learning experience. If you are going to miss all or some of a class then you need to let the lecturer and your group members know what is happening.History has shown that students who miss classes struggle to achieve the higher grades. 1. 4Consultation Hours By arrangement—please email for an appointment. 1. 5Prescribed Text This subject will be conducted on the presumption that students have a copy of: Iacobucci, D. (2012) MM3. Mason, OH: South-Western Cengage. 1. 6Plagiarism Plagiarism is presenting someone else work as your own and is a serious offence with serious consequences. As set out in the University Regulation 6. 1. 1, students who are caught plagiarising will, for a first offence, be given a zero mark for that task.A second offence will result in a failing grade for the course(s) involved and any subsequent offence will be referred to the Student Discipline Committee. Student must be aware of the University Regula tion 6. 1. 1 Student Plagiarism, available at http://www. ballarat. edu. au/legislation/6. 1. 1-plagiarism. The link to the library website for more information is: http://www. ballarat. edu. au/library/assignment-and-research-help/referencing Students must: * fully reference the source(s) of all material, even if you have re-expressed the ideas, facts or descriptions; * acknowledge all direct quotations; and not submit work that has been researched and written by another person Turnitin—this software application allows students to check their assignments for referencing and citation omission or incorrect paraphrasing. Put a statement here about how/where to submit the assignments 1. 7UBOnline UBOnline is used to host course resources for all courses. Students can download lecture and tutorial notes to support class participation. Students login to the UBOnline at https://ubonline. ballarat. edu. au/login/index. php. ———————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2OBJECTIVES: 2. 1General comments The objectives of this course are to introduce to you the fundamental principles and practices of marketing and to develop your ability to understand and use marketing processes and techniques. The development of your analytical and presentation skills will also be emphasised in this course. Marketing performs a specific role within the organisation. It seeks to increase certainty in the revenue stream today and into the future (Ambler, Marketing and the bottom line, 2000).The philosophy that underpins how this is achieved can be simply stated as seeking to understand and satisfy customer needs and wants as part of the process of achieving the organisations objectives (Kotler et. al. 2009). To execute this philosophy to fulfil its role within an organisation, marketing follows a process that comprises a number of components and tools. The apparent simplicity of the task as portray ed above, masks a complexity that will keep you engaged in the discipline for many years.Good marketers are able to draw insights from the theory, apply it to the day-to-day and develop innovations in marketing activity that delivers success to the organisation. It is, therefore, suggested that organisations which embrace marketing are more effective and efficient at generating revenue than that those which do not. A more technical explanation of the process of marketing is that companies aim to deliver value to their customers in a range of situations and contexts via a product or a service.The concept of value is one we consider early in the course. Companies usually deliver value to customers by developing a strategically planned and managed approach and by understanding their markets—that is, their customers, who are usually divided into groups of people (referred to as market segments) who share similar aspects or characteristics. The notion of identifying and understand ing (target) segments is the basis of consumer behaviour; a key aspect of the course.The way in which companies actually design, and deliver a product or service to meet the needs, wants and demands of their markets lies at the very heart of the marketing concept and this is the marketing mix. This multi-faceted topic covers the remainder of the lecture series. There are four key parts of the marketing mix we focus on: product, price, place (logistics), and promotion. In fact, there are also three other Ps—people, physical evidence and process. We do not cover these in this course—not because they are not important but because we simply do not have the time (they are covered in many textbooks).Each part of the marketing mix (and indeed, of marketing as a whole) has to deliver carefully planned value to the market—so we return to the critical concept of value which lies at the very heart of marketing. The above focuses on how companies provide value to customers (known as customer value). However, customer value also has another meaning—the financial value customers provide firms via their purchase of goods and services and the consumption of pre- and post-sale services. The financial outcome associated with the company’s marketing program is a critical issue for Boards and senior management.On completion of this course, you should be able to: 2. 2Knowledge * Recognise and understand the fundamental core concepts and processes of marketing * Explain marketing and its role in society and identify the principles that underpin marketing orientation * Describe the variety of marketing activities necessary to fulfil the marketing management process * Have acquired an understanding of the fundamental concepts and processes of marketing and the principles underlying the development of marketing strategies . 3Skills * Select appropriate methods and tools for implementing marketing strategies * Demonstrate and apply this knowledge to p rovide solutions to marketing problems * Solve marketing problems, and write cogent academic and business reports to meet academic and business criteria * Differentiate between organisations that are marketing oriented and those that are not 2. 4Values Appreciate the marketing situations that can occur for a range of products, services and ideas, and the marketing practices of various organisations in the public and private sectors including the not-for-profit organisations * Understand and appreciate the role of the marketer as one which contributes to an organisation’s goals through satisfying the needs of the consumer and the longer term needs of society (values/attitudes based objectives) 3CONTENT: 3. 1Topics and sub-topics may include: See the schedule near the end of this course description for a detailed list of key topics to be covered in this course. You will be introduced to the marketing concept and its evolution. The role of marketing in a modern business environm ent will be discussed including the way in which the marketing system interrelates with influencing variables. Current topical issues, including ethical considerations and green marketing, will be raised. * The critical concepts of ‘value exchange’ and ‘customer value’ will be emphasised. * Marketing’s role within the organisation and the underlying principles and techniques for marketing decision making, marketing planning, marketing research and the development of marketing strategies will be discussed. You will gain an understanding of the forces affecting market dynamics and an introduction to consumer behaviour, market segmentation, target marketing and positioning. * The elements of the marketing mix and associated concepts will be covered including the product life cycle, new product development, brands and packaging, pricing, distribution and supply, advertising and communications. * The organisation, control and evaluation of the marketing a ctivities within a firm will be introduced. 3. 2Teaching Method Classes will be informal, interactive and involving.Class exercises and discussions will be complemented with DVDs/video clips on various topics where appropriate. The lecturer will vary the format, style, pace and flow to meet your needs but remember—your willingness to participate and share your knowledge/experiences will help your learning and that of the other students. If you have not studied marketing before it helps your learning if you start to become a highly aware consumer. This means, for example: 1. When you see an advertisement on TV or in a magazine ask yourself the following; a. ho is the target market? What has led you to this conclusion? b. what is the key message? How is it being communicated? c. is this the best medium to reach this target market? 2. When you’re at the supermarket take note of; d. what products/brands are placed in the best locations (where in the store/on what shelf) e. whether house brands are taking space from national/international brands f. what price or sales promotions are being run g. determine, if at all, how these marketing tactics affect your buying behaviour 3.Take note of how you go about your shopping for a variety of goods/services—just buy what you always buy, search for products and prices on the Internet first, speak to friends, who makes the final decision, who purchases the product 4. If you’re not happy with a product or service be an active consumer—contact the firm and assess how they handle your feedback/complaint—this is a good way to find out just how customer oriented a firm is. 4LEARNING TASKS AND ASSESSMENT: 4. 1Summary It is emphasised that this course requires a significant commitment outside of formal class contact.The learning tasks in this course may include classes (lectures, tutorials or seminars), required reading, the preparation of answers to set questions, exercises and problems, a nd self-study. In addition, students may be required to complete an assignment, test or examination. Summary of suggested time allocations for this course Classes | 3 hours per topic for 12 topics| 36 hours| Reading| 2 hours per topic for 12 topics | 24 hours| Preparation of set questions, exercises and problems| 4 hours per topic for 12 topics| 48 hours| Preparation of assignment| | 20 hours|Study and revision for test and end of semester examination| | 22 hours| TOTAL| | 150 hours| 4. 2Attendance and Participation It is in students’ interest to make every effort to attend all the classes for this course and to complete all preparatory and assessment tasks. It is our experience that those students who do not attend class or carry out the associated activities are more likely to do poorly or to fail the course completely. Learning Task| Assessment| Weighting| Demonstrate knowledge of the early course material such as: core marketing concepts (e. g. the value exchange) and the 4Ps| Individual Assignment| 25%| Via selection (by the student) of a firm/product/service, demonstrate application of critical marketing concepts and business acumen through the analysis and evaluation of relevant case questions/requirements| Group Presentations and Report| 25%| Demonstrate knowledge of key marketing concepts by applying them in different marketing situations| Examination| 50%| 4. 3Note on Assessment The University of Ballarat PASS grade is achieved at 50%. To pass the courses listed below student must achieve this and pass the examination (if applicable).All other courses must achieve a pass overall. BUACC1506, BUACC1507, BUACC1521, BUEBU1501, BUECO1507, BUECO1508, BUENT1531, BUHRM1501, BULAW1502, BULAW1503, BUMGT1501, BUMKT1501, BUMKT1503, BUTSM1501, BUTSM1502, BUACC5901, BUACC5930, BUACC5932, BUACC5933, BUACC5934, BUACC5935, BUACC5936, BUACC5937, BUECO5903, BUHRM5912, BULAW5911, BULAW5914, BULAW5915, BULAW5916, BUMGT5921, BUMGT5926, BUMKT5901, BUMKT5922. You nee d to get at least 50% in the exam and at least 50% overall to pass this course. Students are strongly advised to attempt ALL assessment tasks.Students who do not submit a task(s) or fail a task(s) in the semester will be identified as a ‘student at risk’ of unsatisfactory academic progress (outlined in the Business School Handbooks) and will be directed to the School’s Intervention Program. Students who encounter difficulties or who are otherwise concerned regarding their progress should consult their lecturer. Assessment criteria set out the details by which performance in each task will be judged. This information will give a clear and explicit understanding of the expected standards to be achieved relative to the marks awarded.The Assessment Criteria Sheet for each assignment for this course is at the end of this document. 4. 4Assignment One—Individual Report Due Date: Week 6 Submit a hard copy at MIT level 7 no later than Wednesday 19th December 2012 B y 4 pm Weighting:25% Length:Approximately 2,500 words This assignment focuses on how a product or service (which you can choose) delivers value to customers through the 4Ps of marketing (product, place, price and promotion). This is an introductory assignment. We do not expect you to know the intricate details of each of the 4Ps yet as these are considered later in the course.This assignment can make use of a product or service from Australia or from another country—however; you are much more likely to have greater access to information if you choose a company that operates in your city/country. That is, if you are studying in Sydney chose a company that operates in Sydney, or if you are studying in Hong Kong, chose a Hong Kong company. You are required to collect data and discuss how the product or service, delivers value to customers. This assignment gives you the chance to use your own views and opinions.Use sentences such as (in regards to, for example, promotion) ‘ this product (say a Toyota car) delivers value to customers in a number of ways†¦first of all, as in the attached advertisement. ’ Then describe the advertisement and how the advertisement helps to promote Toyota, it could be in regard to the wording, colours, design and so on. The second promotional aspect might be perhaps a radio advertisement†¦ so be quite specific. Try to discuss how each aspect of the product or service delivers value, that is, helps to market the product or service. Pick any product—a brand or car etc. but be specific, don’t just select ‘Toyota’ but pick a particular product. The product can be from Hong Kong or abroad. You could pick a service, but again be specific, (i. e. , perhaps Star Ferry in Hong Kong). * Describe the company providing the product or service in two paragraphs or so. This is just a basic introduction. * Describe, in your own words (i. e. , do not just use information off a website etc. ), how y ou feel the product or service delivers value to customers as follows (This is 80% of the assignment): The product or service—how does it deliver value to customers? Provide examples. (Aspects could be design, features, even brand, image reputation); * The price of the product or service—how does this deliver value to customers (perhaps it is cheap, or even expensive which can give customers a sense that the product or service is high quality, has status and so on). * The place of the product or service (the location in which customers can access the product or service). Perhaps the service is located in a particular place which can help its image and status i. e. a Kmart store in Australia located in a very good shopping centre; or Watsons in Hong Kong located in the busiest part of Hong Kong, such as Mongkok. But place can be very specific, too, perhaps a book—perhaps a popular novel, is located in a very smart bookshop (i. e. Pageone Hong Kong, or a specialit y bookshop in Australia) which can improve its status, and brand image); * The promotion of the product or service—the way in which the product or service is promoted). Perhaps the product or service benefits from some very smart advertising or promotion. Provide an example of an advertisement. . 4. 1Individual Assignment—Assessment Criteria This assignment is an introductory one and it is designed to cover some of the key aspects of marketing as contained in the first few chapters of the text book. It is an assignment which understands that many of you may not have come from a marketing background. Indeed, for many of you, this may be your very first course in the MBA so this is an assignment which helps you to understand some of the basic aspects of marketing and, indeed, of assignment preparation in a western MBA environment. Follow the format given above.At the back of this document is an Assessment Criteria Sheet (ACS) for the individual assignment—please n ote that the focus of the assignment is HOW VALUE IS DELIVERED by the product (or service) you select via the 4Ps. Hence, it is pertinent that you write something like ‘the product provides value because it is the most economical on the market’ or ‘value is provided because the product is distributed through all major supermarket chains and online’. To help you understand how firms can provide value your lecturer will allocate time on the first day to discuss the Office Depot case.You will form groups and answer specific questions and present to the class. You will review a sample of a ‘model’ report of this assignment which will give you clear indications of what is required to earn a high mark. 4. 5Assignment Two—Group Presentation and Report Due Date: Report—Due week 11 Submit a hard copy at MIT Melbourne level 7 no later than 30th January 2013 by 4pm. Presentation— 31st January 2013 Hard copy of the presentation is to b e handed to the lecturer before the presentation. Submit a hard copy at MIT no later than tutorial and lecture time. Weighting:25% (10% for the presentation and 15% for the report)Length:2,500 to 3,000 words for the report and an oral presentation of around twenty minutes followed by about ten minutes for questions. The presentation is usually accompanied by about 20 PowerPoint slides but again, you will be advised by your lecturer. This is a higher level assignment compared to Assignment One. Now we ask you to include some discussion, analysis, and creative thinking. In essence, you can now also provide more of your own ideas, viewpoints and thoughts about the topic. This a real life case study and this will be discussed by your lecturer.You will pick a real company to be the focus of your case study. The company could be the company as a whole, but it could instead be a product, or a service or, indeed, a range of products or services. History shows that it is easier to do this as signment if you focus on one specific product (or service) such as American Express Platinum Card rather than looking at the entire American Express suite of offerings or the company as a whole. The presentation and the report need to cover the following issues, although there may be some variation: talk to your lecturer.What is listed below is indicative, and often a presentation will have its own flow and format. The list of aspects below is for guidance only. 1. Describe the company, product or service. That is, give a short introduction. Provide some background. 2. Evaluate the product or service (or company). That is, discuss the product (or service or company) from a marketing perspective. To do this you may use the marketing mix to identify how the product, service or company satisfies its market. This discussion is not what the company writes about itself—it is the view of your group.YOU NEED TO COLLECT DATA. 3. Describe two target markets for the company, product or service. These markets may be identified by the company or you. If you researching a consumer product and are studying in Australia try to use the Roy Morgan Value Segments—see http://www. roymorgan. com/products/values-segments/values-segments. cfm. If you are studying elsewhere try to use the Strategic Business Insights VALS segmentation—see http://www. strategicbusinessinsights. com/vals/ 4. Evaluate these two markets. This means discuss and be critical of these markets.Are they too wide, or narrow? Are they, in your opinion, markets which seem to be appropriate (or viable) for the company (or its product or service)? 5. What would be FOUR new plans, ideas, products or services which your group feels would add value to the company? This part of your presentation, and report, can be creative. But JUSTIFY your ideas. By this we mean: where did your ideas come from—provide some background to your thinking and some theories to back them up. Remember to answer the se questions in a report format. Your lecturer will give you some tips here.As a note, the range of topics could be quite wide—for example, we have had presentations on nursing (as nurses provide value to their patients, staff and other stakeholders such as managers and government bodies), the retail sector (such as Watsons, for example), the I-Phone or I-Pod, or whatever. Marketing is about delivering value to a range of target markets—so it covers almost all sectors in business, and life. 4. 5. 1Group Assignment—Assessment Criteria At the end of this document is the Assessment Criteria Sheets for the presentation and report.The ACSs clearly show what needs to be addressed—not meeting these requirements will reduce your marks. For example, students sometimes don’t provide an Executive Summary or provide one but do not address the required elements—marks cannot be earned in such a case. You will be shown a sample of a group report and presen tation so that you will better understand what is required to earn a high mark. 4. 6Report Format Reports are to satisfy the following requirements. An Assessment Criteria Sheet MUST be fully completed and attached to the front of the assignment.The assignment MUST also have a cover page that includes: 1. BUMKT5901 Marketing 2. Insert Semester and Partner 3. Individual Assignment—Delivering Value OR Group Assignment—New Marketing Initiatives 4. Your name OR Names 5. Your student ID OR IDs 6. The Due Date 7. Submitted to—insert lecturer’s name Font—Arial Size—12 Paragraphs—fully justified Line spacing—single line Before and after spacing—0 points Paragraph spacing—one space before and after APA reference style 4. 7Peer Assessment Groups will be limited to a maximum of four members.Hopefully, this will limit the organisational and productivity issues that appear to plague group experiences. Peer evaluation may be un dertaken in this course. It will be the responsibility of all group members to produce a quality report. Hence, if there are group problems you are expected to sort them out so that the group, as a whole, does not suffer. If you need to discuss such a situation with your lecturer—DO NOT LEAVE IT UNTIL THE LAST MOMENT. Please note that if a Peer Evaluation is required for your group, under normal circumstances no marks can be awarded to the group members until ALL members have returned he Peer Evaluation sheets. Peer Evaluation covers individual performance on: * Understanding of the task and topic * Industry and initiative * Dependability and integrity * Participating as a group member * Attendance To help you formulate a fair peer evaluation all students should keep notes on, e. g. : * Tutorial and meeting attendance * Allocation of tasks—who is to do what and by when * Whether requested material is delivered on time and at sufficient quality/quantity * Dates and deta ils of all communications—verbal, SMS, email and any other formYou should all regularly ‘sign off’ so that there is consensus of what has occurred, what is being requested and by when, etc. If a group has to complete a confidential peer evaluation each student will obtain 50% of the group mark plus some allocation of the other 50% according to the result of the peer evaluation. No student can attain a mark that is higher than what the paper attained. For example, if the paper received 14 out of 20 then the student with the highest peer evaluation will receive 14 marks—the other students will receive a percentage of that student’s mark.The following example should clarify the approach. Assignment mark| 14 (out of 20)| | | Students| A| B| C| Marks @ 50%| 7| 7| 7| Peer evaluation (out of 100)| 100| 80| 70| Additional marks| 7| 5. 6| 4. 9| Final marks| 14| 12. 6| 11. 9| NB: Where the lecturer believes that the Peer Evaluations have not been completed fa irly he/she can amend the final marks generated by the above formula. 4. 7. 1Non-contributing Group Members Students need to understand that as a member of a group you have obligations to the other group members and failing to meet these obligations may put their and your performance at risk.Where a student (or students) is (are) not fulfilling these obligations all group members will be required to complete an independent and confidential Peer Evaluation. Where a student is rated poorly by fellow group members the offending student not only faces the prospect of scoring substantially reduced marks but may also: * Receive a letter from the School to, e. g. requesting the student to attend a meeting with the Deputy Dean or some other nominated party; and/or * Where applicable, be excluded from the group. * 4. 7. 2Removal from a GroupThis is a last resort approach where under certain conditions a student can be removed from a group if he/she does not contribute as expected. This remov al can occur at any time and then this student will be required to complete the group assignment as an individual assignment. The decision to remove the student is at the sole discretion of the lecturer after collecting data and speaking with the group members. Aspects that may be taken into account when reaching such a decision are: * Tutorial and ex-class meeting attendance * General attitude displayed towards the assignment Not responding to group members’ communication efforts * Not completing assigned tasks at the appropriate standard and on time * Not responding to the lecturer’s communication efforts To assist with this decision making students should keep individual diaries recording data related to the above points. 4. 8Exam A three hour (50%) exam will be conducted at the end of the semester to test material covered throughout the course. You will be provided with an idea of what is in the exam. All materials covered throughout the semester (that is, in the s chedule below) are examinable—includes any handouts etc.Examination assessment criteria include: 1. Your ability to apply marketing concepts to solve new problem situations. 2. Your ability to demonstrate knowledge and understanding of marketing concepts. 3. Your ability to demonstrate critical thinking, deductive reasoning and logic in relation # 1 and # 2. NB: You must pass the exam (i. e. , obtain at least 50%) and also gain a minimum of 50% overall to pass this course. 5SCHEDULE: As this subject is taught in intensive mode, and seeks to be highly interactive, the material covered may vary from the schedule detailed below.However, to ensure you get the maximum value from the subject it is suggested that you pre-read as much as possible prior to the class. Date| Lecture| TextChapters| Week 1Insert day and date| Course administration and introductionsMarketing management importanceOffice Depot case| Course description1Handout| Week 2Insert day and date| Customer behaviourHow the kids took over OR Consuming kidsIndividual assignment: discussion and formulation| 2DVD| Week 3Insert day and date| SegmentationEconomic segmentationIndividual assignment: discussion and formulation| 3Lecture notes| Week 4Insert day and date|TargetingPositioningGroup assignment: group formation and discussion| 45| Week 5Insert day and date| Products: goods and servicesProfitable product paradigm| 6Lecture notes| Week 6Insert day and date| BrandsPeter Day (BBC)New products| 7Podcast 8| Week 7Insert day and date| Marketing communications & IMCGruen Transfer| 11 & 12DVD| Week 8Insert day and date| Social mediaPricing| 139|Week 9Insert day and date| Distribution and logisticsThe price we payCustomer satisfaction and relationships| 10DVD14| Week 10Insert day and date| Presentations Marketing researchMarketing strategyDetroit: ain’t too proud to beg| 1516DVD| Week 11Insert day and date| Presentations Marketing plans| 17| Week 12Insert day and date| Presentations Course summary Marketing mind mapExam details and preparationCourse evaluation| | | SWOT VAC and EXAMINATIONS| | 6ADDITIONAL RESOURCES: Additional useful references: Each day there are articles in the daily press that address key concepts covered by this course.Articles of interest can be brought to class for discussion. There is also a wide range of general marketing textbooks available that introduce basic marketing concepts. These books may help to supplement the material presented in your prescribed text. Other useful texts for general marketing knowledge, case analysis techniques and presentation skills include: * Kotler, P. , Brown, L. , Burton, S. , Deans, K. , Armstrong. G. (2009). Marketing. (8e), Sydney: Pearson Education. * Hubbard, G. ‘Analysing A Case', in P. Graham. (1990). Insights into Australian marketing: Readings and cases. Sydney: PrenticeHall. Jobber, D. (2009). Principles and practice of Marketing (6th Ed. ). London: McGraw-Hill. * Lamb, C. W. , Hair. J. F. & McDaniel, C. , (2011). Marketing (11th Ed. ). Mason: South Western. * MacNamara, J & Venton, B. (1990). How to give winning presentations: Sydney: Archipelago Press. * Nutting, J. & White, G. (1990). The business of communicating (2nd Ed. ). Sydney: McGrawHill. * Pride, W. M. & Ferrell, O. C. (2011). Foundations of marketing (4th Ed. ). Mason, OH, South Western. There are also numerous books written by Philip Kotler, either by himself or with other authors.For a comprehensive list of marketing journals go to: http://www. tilburguniversity. edu/about-tilburg-university/schools/economics-and-management/organisation/departments/marketing/links/journal1. html The major journal is the Journal of Marketing. Other journals that you should become familiar with and could use in your research for your assignments include: Australasian Marketing Journal Journal of Advertising Journal of Consumer Marketing Journal of Consumer Behaviour Journal of Product and Brand Management Journal of Strategic Marketin g Industry related linksThere is a diverse source of industry sites where the concepts covered in this subject are touched on. www. inc. com This is America’s number one entrepreneurship and small business site. Great if you are starting up your own business and some good general coverage of marketing topics (see the sales and marketing tab). www. marketingprofs. com The Marketing Professionals site, as the name suggests, is targeted as the specialist marketer. Click on the ‘marketing articles’ tab and you will find a list of main marketing topics covered and many you may not have thought of.As it is written for practitioners, most of the articles are 2 -3 pages in length. Marketing consulting firms http://www. tomspencer. com. au/2008/07/27/strategy-consulting-and-business-consulting-firms-list-australia/#Deloitte http://www. stormscape. com/inspiration/website-lists/consulting-firms/ The leading marketing consulting firms, both international and national, seek to hire the best and brightest people who come up with the big ideas that change the world! Of course they have to tell everyone how smart they are (many of them are very smart).To do this they write and publish insight and thought pieces on current industry and discipline trends. You will need to do a bit of searching but you will often find some very good general articles. www. digitalbuzzblog. com This site has the latest campaigns from the world of digital. Be careful it can be addictive!! Read the editorial commentary to get insight into the objectives organisations set for their campaigns. Adopted Reference Style APA – http://www. ballarat. edu. au/library/assignment-and-research-help/referencing ASSESSMENT CRITERIA SHEET Assignment #1—Delivering Value Student| Student Number| Email| | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings| 4| | Introduction * Company background| 3| | Product – Describe product/serv ice- Features/benefits- Value delivered| 4| | Promotion – Describe—provide examples- Value delivered| 4| | Price – Data collected- Describe—provide examples- Value delivered| 4| | Place – Describe—provide examples- Value delivered| 4| | Presentation/Appearance- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 2| | Total| 25| | Mark:___________Comments:______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Report) Student| Student Number| Email| | | | | | | | | | | | | | | | Criteria| Maximum Marks| Comments| Executive Summary * Introductory sentence * Major findings- Major recommendations| 2| | Introduction * Company background | 0. 5| |Product/service evaluation * Description of product/service| 2| | Promotion evaluation * Description of promotional activities| 2| | Price evaluation * Description of pricing strategies| 2| | Place evaluation * Description of how product is distributed| 2| | Market segments * Description of two segments * Evaluation of two segments| 2| | New Marketing initiatives * Description of FOUR new initiatives * Rationale for success| 2| | Presentation/Appeara nce- English expression, degree free of spelling errors, formatting, use of tables, correctly referenced, etc. | 0. 5| | Total| 15| | Mark:___________Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ASSESSMENT CRITERIA SHEET Assignment #2—New Marketing Plans (Presentation) Student| Student Number| Email| | | | | | | | | | | | | | | |

Causes of the decline of the Devirme System Term Paper

Causes of the decline of the Devirme System - Term Paper Example The non-Muslim population in the empire and outside the empire therefore bore the blunt of the Ottoman rule, since they were targeted by the Sultan as well as other traders who used to offer them as slaves instead of paying taxes to the Sultan, or either as a gift to the Sultan. The youth offered for enslavement could either become military personnel in the kingdom, while others could be educated and trained to joining the janissaries in the Harem. This was the Sultan’s home or center of governing where all the activities of the Sultan occupied. The Devshirme system however collapsed later, due to many external influences, such as the modernization from the external world that crept into the Ottoman Empire before its collapse, and due to the inclusion of many foreigners in the Palace and in the empire as a whole. One factor that led to the collapse of the Devshirme system could be the conversion of many of the non-Muslims in the kingdom, into Islamic religion. Duiker and Spielvogel (337) explained that as a result of hostilities that was directed to the non Muslim inhabitants of the empire, many parents saw it necessary to convert to Islamic religion to save their families from being abducted by the powerful men who could afterwards offer them as gifts to the Sultan. Many of such youths had died in the wars, since they were trained and used for military purposes by the Sultan. It was therefore very disheartening and painful for parents to learn of their children’s death in the military activities. To avoid this, a good number of non Muslims as Duiker and Spielvogel (339) explained converted into Islamic religion. Since it was cultural not abduct the Islam professing inhabitants in the Devshirme practices, it therefore translated into declining of the possible abductees in the kingdom. The practice therefore faded gradually as the people converted into Islam, until it ended by the collapse of the Ottoman rule. In the

Critically analyse the courts' approach to the interpretation of the Essay

Critically analyse the courts' approach to the interpretation of the duty of disclosure contained in s.18 of the Marine Insurance Act 1906 - Essay Example One of the notable ways in which marine insurance differs from other kinds of contracts is in the difference between the way conditions and warranties are treated. While under contract law, the breaching of a contractual condition can lead to a repudiation of contract but a breach of warranty does not allow such repudiation because a warranty is not fundamental to a contract. With a marine insurance contract however, the conditions are reversed and certain implied warranties, such as ensuring that the ship being insured is sea worthy2, will become as capable of enforcement as a contractual condition, with the provision for voiding of the contract in the event of a breach. Where marine insurance is concerned, the contractual principle underlying such contracts is not that of Caveat Emptor (Buyer Beware) as in the usual contracts, rather these contracts are based upon the uberrimae fides which is the requirement of good faith from both sides, as a result of which all information pertaining to potential risks must be disclosed fully and a failure to do so would be construed as concealment of relevant information, which is a valid ground for an insurer to void an insurance contract. The duties of disclosure are embodied in sections 18 and 19 of the Marine Insurance Act of 1906. Section 18 is primarily concerned with the duty of disclosure that is due from the insured while section 19 concerns the duty of disclosure that fall upon an agent who in involved in the process of getting a party insured. Section 20 underlies the â€Å"expectation or belief† of honesty that is implicit in the duty of disclosure placed upon an insured, so that representations are to be made in good faith.3 Since the question of marine insurance generally arises among parties that are in the shipping business, there is an underlying assumption behind the duty of disclosure wherein the

(Aviation) Safety Areas at the Airport Research Paper

(Aviation) Safety Areas at the Airport - Research Paper Example According to Hardway (1991), airport security entails systems and techniques that the authority uses in order to provide protection to individuals as well as their cargo. The passengers, aircraft and staff that use the airports need to be protected from any form of harm, fear and transgression. Ashford, et.al (2011) states that since so many people use the airport on daily basis, this makes them to be key targets for terrorism and any other form of crime since large numbers of people are assembled in a particular location. Likewise, more people found on large airliners are exposed to death attacks on the aircraft if no proper security measures are put in place. This is because terrorists are able to us hijacked airplanes as an imaginative weapon in order to aim passengers on board (Edwards, 2004). The management of the airport normally tries to use all means possible to prevent all forms of threat from occurring or being realized in the country (Edwards, 2004). If the airport security manages to prevent any harm, then any chance of illegal items, threats and any form of fateful situation incoming into both the airport, country and the aircraft are significantly reduced. From the above, it is clear that the airport security has the all rights to defend the country and airport as well as users from any harmful activity. By so doing, it assures the security of travelling passengers and lastly guards the country and its citizens. The airport authority must be informed and hence protect crucial areas that are vital for security of its passengers and their cargo (Dixon, 2009). This research paper is about safety areas at the airport. It clearly highlights several safety areas at the airports and measures being outlined in order to curb any form of attack to passengers, their goods as well airport operators. At the airport,

Medical School Essays Essay Example | Topics and Well Written Essays - 1750 words

Medical School Essays - Essay Example This has entailed preparing activities that would help them deal with critical juvenile issues such as drugs, peer pressure and violence. Another would be my membership the Chicanos in Health Education, in which I helped organize the annual Raza Health Fair; this allowed me to develop leadership skills and at the same time reinforce my interest in the healthcare profession. My membership to the Center for Science Excellence has given me the opportunity to share my knowledge in Chemistry and microbiology to fellow students through tutoring sessions. My volunteer experience with the American Red Cross Bloodmobile has allowed me to interact with a multicultural community, and to use my proficiency in the Spanish language in helping patients comprehend instructions or clarify their issues. These have helped strengthen my resolve of pursuing a medical degree. 2) Among the service activities that you listed on your AMCAS application, in which activity did you feel that you truly made an impact on someone else? What was the impact on you? This short question is limited to 1000 characters only, including spaces. – characters with spaces – 908 I have worked as a tutor-mentor at the Making Changes Freedom School, which is a completely volunteer-run, grassroots movement of community members who sincerely want to make an authentic, positive difference in lives of elementary and high school students. This opportunity has allowed me to interact with a diverse, multicultural group, and be passionately involved in helping these youths bravely confront the challenges of their day, including drugs, peer pressure, violence and alcohol. Apart from academic excellence, I have independently designed activities that helped instill in them the values of assertiveness, responsibility, and a can-do attitude. I take profound pride in seeing that I have imparted to them the importance of academic excellence and of making value-driven decisions; I

Contemporary issue in the Economic and Political Environment of the UK Essay

Contemporary issue in the Economic and Political Environment of the UK Britain and the Euro Should we join or not - Essay Example And now I will try to give you an accurate account of the economic situation in the United Kingdom. (Minford) Chancellor of the Exchequer of the UK thinks that the country is not ready to join the European currency. Tony Bluer is of the some opinion. He is known to be a supporter of the European fusion, but he has not made the official statement yet. But still the decision has not been taken. (Minford) Observers say that Chancellor of the Exchequer isn't eager to introduce the country into the European zone. Prime Minister and the whole Labour party like the idea of the economical reunion with the continental Europe. There are some reasons for it. Firstly, Britain wants to be the leader of the EU, and for it the country should have the same currency as the whole organization has. (Marsday) Secondly, there is a probability of split between the members of the Labour party. And it is not profitable for the Prime Minister. Thirdly, the Conservative party can use antagonisms among the Labour party leaders which exist. From the economic point of view it is profitable for Britain to join the Euro. But the most suitable moment for it is when the Pound will be a bit closer to the Euro. In such a way the economy of the country will not feel a big strike. Otherwise, there will be a recession of the economy. But still, the nation won't feel it, because of the high development of the social pr ogram in the country. But the competing the Conservative party is strongly against it. They lost the trust of people, because of being against joining Britain the EU. Their most influential argument is the historical currency of the country. (Marsday) Their motto is: Let's preserve the Pound. Almost half of the country supports this idea. (Minford) The Conservative Party says that people must decide whether to change the national currency or not. A national referendum must show what to do with the problem which exists. The leader of the Party is sure that the country can successfully do without the Euro. He says that British people do not want to join the Euro. People know that it is a political decision, and the economic policy is not related to it. He adds that Tony Bluer just wants to choose the suitable moment and win the referendum. The Head of the Chamber of the Commerce, David Frost, says that the Government will decide whether to join the Euro or not, but later. However the Government should denote their actions for investors to know what to do with their capital formations and what to do next. The striking example of it is the Japanese corporation Toyota. It is one of the biggest foreign investors in Britain. (Marsday) At first, Toyota and almost all the other Japanese companies wanted Britain to introduce a new European currency. They were alarmed what would be with their investment. (Minford) However, now the Head of the Japanese corporation says that Toyota has a stable position in the country, and is not going to enlarge their capital investment. The corporation is not troubled

Personal statement Example | Topics and Well Written Essays - 750 words - 8

Personal Statement Example I still remember the way our backyard junked garage soon turned into a teeming workshop with brilliant ideas and we had spent the entire summer recess into the junkyard that year. My first step into the world of machines was thus initiated. With passing days, I learnt the intricate details about all the cars and their engines at our junkyard and soon one day I was able to start up the failed engine of my dad’s car, when I discovered that actually the problem was in the battery and not in the engine of the car. Later in the school itself, I joined Asian Engineering club where my ideas about machines, transistors and basic functioning of light and sound gained more shape. A class by a veteran scientist and scholar at the engineering club at school on analysis of design and manufacturing provoked me to a great extent and boosted up my desperation for taking up the stream of mechanical engineering as my major. And, the most fascinating part of the entire discipline for me was the circuits, its design and analysis of those circuit designs and how it operates within many machines just bowled me out. I indulged myself into reading more and more science journals. At my upper division level at school itself and before pioneering upon the subject through milestone institution of SBCC, I had attended a seminar on thermodynamics and many discussions and seminars on the subject of electricity and its modern circuit designs and analysis where I understood the profanity with which modern mechanical engineers and scientists are working at various levels to shape the modern system and enable the mankind to take the optimum benefit out of modern technologies. Volunteering at different science exhibitions and participation at various science fairs at school level presenting circuits and various mechanical dynamics enabled me to fasten my seat belt more intact through the journey of mechanical world. My involvement with the aerodynamics was clear from my childhood days and an active participation of three days’ workshop with aerodynamics helped and intrigued passion within me for taking plunges into the field of mechanical engineering. Prompt 2 One of my unique talents or virtues which I believe is the talent of inquisitiveness. This inquisitive pursuit enabled me to ponder upon various complex and unorganized dynamics and helped me to solve the complex circuit turning them into a simpler one. After attending classes at SBCC, I found that all my past experiences and scientific expeditions have enabled me to comprehend more intricately about various dynamics and subtleties associated with the faculty of Mechanical Engineering. I already had enough exposure as a member of science club and after participating in various events related with machines, thermodynamics and aerodynamics. In science and field of scientific research, the application and implementation of the theories which we come across everyday pitted in black words against the white pa ges of our weighty books need space for practical understanding. These practical understandings of the theories finds completion only when first hand implementation of those theories are experienced in practicality, which I have received in abundance throughout my career in schools at both junior and senior levels. The little theories of mechanics starting from the revolving of fans to movement of a car engine, every little or big machines around has helped me to grow and

Company Research Assignment Paper Example | Topics and Well Written Essays - 1000 words

Company Assignment - Research Paper Example The mission statement acts as a guide to the company’s decision making. In the mission statement, an overall summary of the goals of the organization is stated. The mission statement for Coca-Cola Company aims at creating value for the goods produced by the company so that they can be differentiated from other producers in the market. Coca-Cola Company strives to refresh the customers and instigate moments of happiness and optimism. The mission statement ensures that the company maintains quality production standard using innovation to ensure that the company stays ahead of the competition (Moses, 2010). The products produced by the company are marketed using the mission statement in mind. The product content, product design, and targeted market support the company’s mission. With the changes in the technological sector, the quality of products with regards to the design and the content is constantly changing. Dietary problems in the globe with cases associated with cal ories being on the increase, the company’s focus on health products has enabled it to retain its market share (Theodore, 2009). Coca-cola Company’s goals The soft drink company has goals that it has set for ensuring continuous growth in the market. The goals can be divided into categories depending on the targeted audience. The first category deals with its commitment towards the shareholders. The company trading its shares in the stock exchange market has an obligation to its shareholders. The company aims at providing the shareholders with a high rate of return in terms of the profit generated from the investment. The company also aims at increasing the shareholders market share through making the company’s shares marketable in the stock market. The goals can also be with regards to the customers. The company aims at providing customers with their favorite drink regardless of their geographic location. This goal enables the company to increase its customer bas e. The goal ensures that all the needs and wants of the customer are met. The customers are prioritized in the company as they provide the revenue while shareholders follow because of their contribution towards capital (Moses, 2010). The other goal category relates to the environment. Conservation of the environment has been a significant concern in recent years with government imposing stiff penalties to companies that pollute the environment heavily. The company aims at reducing its carbon emission by 15% by the year 2020. This is a significant contribution to the environment aimed at reducing the effects of global warming. Reduction of carbon emissions also enables the organization to save on the penalties charged to companies with high green house emissions. How Coca-Cola positions its brand Brand positioning relates to the efforts of the company to attract a bigger market share compared to the competitors in the market. The company offers over 3500 products in the global market . Product diversity show’s that the company’s evaluation of the segmented market and producing many goods to serve the diverse client needs. This allows the company to compete adequately with regards to product diversity. To attain leadership status in the competitive beverage market increasing product variety is paramount (Theodore, 2009). The company’s innovation towards designing the right product to attract

Demon Lover Essay Example | Topics and Well Written Essays - 750 words

Demon Lover - Essay Example The aura of this story is psychological because the mysterious letter is a physical element with mental and emotional implications. We all have demons; the skeletons in Mrs. Drover’s closet in this story happen to be real. The man Mrs. Drover was intended to marry, before he was sent to war told her he did not know how long he would be gone, but she had nothing to do to await his return. Months after his departure he is reported missing, presumably killed. For years she goes unnoticed and un-admired by men. When her mother and sister fear she is past all hope, at 32 she secures the affections of William Drover. They marry and have three children. Her fiancà © is the incarnate ghost of her past which has been haunting her since she attempted to her live her life after his disappearance. She struggles with the fact that she doesn’t know why she agreed to marry a man who was not kind to her. She still sees it as a suspension she was in and was not able to get out of. Something that still haunts her and makes her think of him, whether as a threat or as a person she left or could not wait for. She may feel guilt but it may be at her own actions. Guilt of feeling emotion for a man who did not treat her the way she wanted to be treated. When Mrs. Drover is described in her house, a house boarded-up and damaged by war, it’s painting for the reader an image of her life as affected by her long-lost fiancà ©; like her house, she’s damaged though emotionally, and boarded up and abandoned. She also described as living in the country-side, away from the house and with her new family. If one were to see the story this way, we could also see her in the house presently to clean out the remnants of her feelings for her fiance, or to begin the final battle to get him out of her mind. This is supported by the description of the weather as we’re introduced to the deserted house: overcast, as if preparing to storm and later, we hear rain. This description has nothing to do on her doubts of her fiance’s disappearance; it just helps describe her journey in a clear way, though on her, a physical sign of her war is seen through a nervous twitch of her mouth. We should realize the fact that psychological st ories such as this one are made for the reader, so we need to pay attention to the fact that Elizabeth Bowen is trying to direct our minds down certain path, especially when introducing us to the house. She is trying to set a mood that is bleak, sinister and warning of something darker being imminent. The neighborhood being described as war-torn makes the area seem tormented, â€Å"Against the next batch of clouds, already piling up ink-dark, broken chimneys and parapets stood out† (Bowen, 1). This mood is also set by the weather in the beginning of the story where Bowen is trying to build an atmosphere of tension. This story is psychological because Mrs. Drover’s evils are either a figment of her imagination, or they’re products of her ex-fiance’s threats, which are both physical and emotional. The letter she finds in her house is the first example of a physical threat, whether it is from him or not, she perceives the letter to be a threat in the way tha t the writer makes this whole story affect the reader: through controlled vagueness which causes the imagination of the recipient run wild and cause damage. The other physical reminder of her lover is the scar on her hand from

Hotel Industry in Malaysia Essay Example for Free

Hotel Industry in Malaysia Essay In general, the hotel industry in Malaysia experienced an encouraging growth rate in 1994. The industry recorded a significant growth of 64 percent in tourism receipts, from RM5.1 billion generated in 1993 to RM8.3 billion in 1994. Malaysia will be hosting the Commonwealth Games in 1998. In addition, the new Kuala Lumpur International Airport in Sepang when completed, will cater for 25 million passengers per year and help establish Malaysia as a major centre for international air travel in the region. [Source: 1995 Annual Report of Olympia Industries Berhad] Malaysia has been regarded as one of the world famous holiday and investment destination. The country has attracted more than six million of overseas people holidaymakers and businessmen to Malaysia each year. The Government of Malaysia has been promoting Malaysia tourism agressively both locally and overseas. The country is blessed with numerous holiday sites and business centres. The colourful multi-ethnic group practising multi-culturalism in Malaysia has attracted million of foreign visitor to the country. The people, the food and the customs have impressed many foreign visitors. The country is continuously improving its basic infrastructure such as telecommunication, transportation, and public facilities in order to attract more foreign visitors. As a result of the impressive economic growth, one cannot stop being amazed by the amount of land-related development projects which are going on in Malaysia presently. More hotels, resorts and business centres have sprouted everywhere. Light Rail Transit project has been constructed and near completion. All these development attempts to set Malaysia as a centre for holidaymakers and foreign investors. Hotel industry in Malaysia has contributed tremendously to the development in the Malaysia tourism industry. As a result of the continuing tourism development, the hotel industry in Malaysia is also continuingly developed to cater for more foreign visitors and provide better services. The hotel industry in Malaysia is large. It offers accomodation ranging from lodging houses to five-star hotels, ranging from an inexpensive RM30 per day to an average of RM250 per day and can be as high as thousands. The visitors have a wider range of accomodation selection depending on their budgets. There are accomodation provider practically anywhere in all the major towns and cities.

Glory Road Film Summary and Analysis

Glory Road Film Summary and Analysis He had always wanted to coach division one basketball but he encountered some problems early on after taking the job. Being a poor university, Texas Western could not afford a lot of money to recruit players, as basketball was not even the priority sport. Determined to win, Don Haskins did what had never happened in the history of college basketball. He recruited seven black players to add to the five white players the team already had. His recruiting quote that he used to persuade the players was, I do not see color, I just see talent and that is what I put on the court. He successfully applied it to get the black players as the good white players never wanted to play for Texas Western and even the other schools did not want the black players as they used to bench them. That was just the start of the hardships that Don Haskins was to face. The other conflict was between teammates who were being forced to work together. The white players did not welcome the black players and some had never seen a black man before. His first task was to unite the players not just for the white players and black players but also among the fellow black players as they had come from different parts of the country. More so the administrators were not happy with the coach for recruiting so many black players. After weeks of hard training and learning fundamental basics of basketball and discipline, the team starts the season with a bang winning all their games. After many undefeated games, their popularity grew but it also gained many enemies who did not look kindly at black players taking over their sport. The team members were victims of hate crimes fueled by the ignorance that face and the population in general felt against black people. One player was attacked and beaten up, their hotel rooms were also broken into and words in blood were written all over their rooms forcing Haskins to acknowledge the racism. That became uncomfortable for the players and they lost the concentration and hence lost their next game. They also blamed their white teammates for being part of the threats and attacks. But this was the start of the strong unity. The coach told them that nobody could take away anything from them that they did not give and that, if they quit now they would have given them what th ey want thus they would have won. So he advised them to shake off the hate and shut them up. After that incident the team recovers and makes it to the final. Following a conversation Don Haskins over heard, he decided to play only the seven black players for the NCAA championship final something that had never happened in the history of college basketball. However the black players defied all odds and went on to win the NCAA championship to set a new trend in college basketball. That years NCAA championship is important because of who played in it. It is hard to believe looking at todays college teams that back in 1966 black players did not play college basketball. Coach Haskins decided to change that. There is a bit of contradiction and hypocrisy portrayed in the movie. At some point regarding coach Don Haskins recruitment of seven black players, it was said that black players do not respond well under pressure, that they are not calm enough or intelligent enough to play without white direction. However regarding the college rules, a team could play three black players if the team is losing. What does this mean? Could it be that the black players were recognized as very good players that you only need them when a team is losing so that the team can recover and win some games? Or that black players were only featured in losing teams? The movie also shows a team of players whose desire and passion to succeed supersedes some of the most grueling and difficult challenges during a period of massive cultural and racial turmoil in the history of the country. The coach always had the desire to win but the last game was more of a social statement than anything else. He wanted to make things right hence he played only the black players. Issues This game was broadcasted on television and it gained a lot of popularity because of the entire road that the players and the coach from Texas Western University had to go through in order to get to the finals. After winning the final game, they gained more than a national title; they won respect and were able to pave the road for future generations regarding the use of black players in a league that was thought to be mainly for white people. We found it incredible to think that so many years after slavery was abolished in the United States, there were still many people that thought of black people as being inferior and were not given their right place in a society. We also liked how this small group of men was able to change the way of thinking of many others and their contribution to our modern society should not be forgotten. Analysis The movie is the perfect example of how sports can be very helpful in some ways and detrimental in others. The detrimental part was the violence experienced by the Texas Western players and coach plus his family. They were a target to violence, discrimination, verbal abuse, death threats and more. Basketball was in a way, promoting this against them. If they had not played basketball they would not have experienced that abuse, at least not at that level. It is also important to note that this violence could have escalated even more if other externalities would have been present. Thankfully this was not the case though, the players came out alive and victorious. The beauty of the sport prevailed, and talent and logic excelled. In this particular case, basketball was helpful as it revolutionized an entire society. This team and the coach, as Coubertin said, became an instrument to transform economy and politics, and this society as a whole. We can think that the incorporation of African Americans to basketball seems only obvious because of their physical characteristics, but back in those years it was not logical at all. They were considered not smart enough, lacking leadership and being weak-willed. It is important to denote that coach Haskins was not trying to change the world or create a revolution, he only wanted to play division basketball against the best teams. Given that, he was left with little or no resources. He went for what was available: raw talent. He was smart by acknowledging that no matter the color of their skins as long as they were good, he could use them. He did the evident and played with the best. A man with no prejudices decided he did not care about what the other people thought, if it was legal he could do it. Sports can do that, bring the best out of people, in this case it did for Don Haskins. The passion for basketball gave him the courage to play with five blacks in the final game. The love for the sport also inspired the players to continue playing and not give up. This is the positive side of sports and if the right conditions are met, sports move, inspire and change the world. In the end of the movie we see how because of that game, Adolph Rupp the coach of the University of Kentucky recruited his first black player in history before stepping down. This shows how even someone so reluctant to the idea of black players, changed his mind. Universities all across the states realized that there was nothing wrong with recruiting black players, and that if any, they were really talented and could help them win championships. As it states in the movie, in 1997 the University of Kentucky hired Tubby Smith, the schools first black head coach who lead them to a National Title the first year. This also proves how the former stereotypes of blacks not being able to lead was completely wrong. Again, basketball helped everybody realize this. As colleges continue recruiting black players, the NBA was able to spot better players and ultimately the entire history of basketball was modified. Society changed, it started accepting and even embracing the idea of watching mixed g ames. The economy changed, by black players being offered more scholarships and even NBA contracts, that social group started acquiring more power. Moreover the outcome became a very strong ground that changed the basketball dynamics in the United States. Prejudices were broken in a great way because of that one game called the most important game in college history, all for this sport. In a way, the final game can be seen as the game against racism. It was subconsciously a game to prove a point. Black players can also play, they can lead, they can think, and they can do every single thing white players could; and they proved it in that game. If Texas Western had lost, we do not know how many years or how much time would have needed to pass for society and rules to change. But they did win, so the game, and the world changed for good and forever. Nowadays basketball is a sport that is predominately played professionally by black players. It is more than normal now to see black players in the NBA, we could not have guessed that before Texas Western and Don Haskins this was not a reality. Talent does not differentiate between race, color, sex or age and at least in this movie and in real life sports contribute to the betterment of the world and the promotion of peace. What is even more impressive is that even today there are still many people that think in a similar way, racial discrimination is a serious problem in many societies. But we were able to appreciate through this film and the re-enactment of the team members, basketball was used as a tool for social change. Different sports can also be used in order to achieve similar changes in the way people think a society. It does not have to necessarily aim at racial discrimination, it can also help to end gang violence, social re-integration in a post conflict zone, or even empowering women. The concept of competitiveness that is inherent in almost every sport draws people together and this gathering of people can be very helpful if correct combinations of strategies are used to achieve the specific goals. We believe that using sports as a tool for peace building can be very effective if used in the correct way. This movie uses breakthrough methods that shook the very foundations of a sport that was overrun by a majority of white players. In situations were the social foundations are so embedded in the peoples mind that revolutionary methods served better to achieve the goal. Using a similar approach, sport can be used, with the aid of different projects, to engage is social turmoils. From gang wars, to nation building in post conflict areas. Direct interaction between opposing party members can create a process of humanization and ultimately decrease tension amongst them. These techniques have already been used in post conflict zones like Rwanda, were UNICEF organized an initiative in the country to introduce sport as a reunification tool in school as a way to recover from the genocide. A similar strategy was used in Colombia, were soccer was used as a way to increase gender equality in the country. Co-ed teams of children were created and no goals would count unless a girl was involved in the play that lead to the goal. Conclusion Glory Road showed that enough exposure and bonding can defeat racism. A team formed out of nothing stood against all challenges and triumphed. The self- discipline and importance of hard work and team work imposed on the team by coach Haskins was portrayed. This marked the beginning of new things to come in the history of USA college basketball. Many doubted, others ridiculed and laughed at the team and coach but i guess you could say they had the last laugh.

Types Of Natural Resources

Types Of Natural Resources Resource is a general term for substance, energy and information that can be exploited and developed by human. It is a naturally occurring substance that widely exists in nature and human society which can bring wealth to humanity. According to Elcome (1998), natural resources are the natural commodities and features of the Earths physical environment that are exploited by the human populations. Natural resources are extracted from the Earth to use in their existing form and often changed in form during the manufacturing process, which turns natural resources into products. The world is heading for an ecological credit crunch far worse than the current financial crisis because humans are over-using the natural resources of the planet, an international study warns today. The Living Planet report calculates that humans are using 30% more resources than the Earth can replenish each year, which is leading to deforestation, degraded soils, polluted air and water, and dramatic declines in numbers of fish and other species. (Jowit, 2008) Basically, natural resources are classified into two major categories, which are renewable resources and non-renewable resources. Renewable resources are further sub-categorized into sustainable and perpetual resources, while non-renewable resources are divided into consumable, recoverable and recyclable resources. Renewable resources are the first major category of the types of natural resources. Renewable resources are the resources which regenerate through natural processes within a reasonable time period. They have the potential to regenerate as long as it is not used up faster than it is replaced (Bagad, 2009). As shown in Diagram 1, renewable resources are sub-distinguished into sustainable and perpetual resources. A sustainable resource has a few characteristics which make it naturally to be classified as one of the sub-classes of renewable resources. One of its characteristics is the ability to maintain its resources for a period of time because its supply are currently available to be used and believed to sustain for the coming hundred and even thousand of years. It is also reliable in a perspective way as its usage hardly or does not cause any pollution to the environment. In turn, this uncountable and environmentally friendly resource can be utilized effectively. Examples of this cla ss resource include soil, forest, and water in aquifers. To improve the perspective towards sustainable resource characteristics, forest is chosen to be illustrated. Forest is formed with thousands of trees and every single of them has the capability to reproduce and renew themselves, where need not human to assist for growth or produce. Forest has large production capacity, long rotation time, and multiply uses (Nine unique features of forest, n. d). To be qualified holds the position as the second sub-class of the first major category of natural resources, perpetual resource has certain features which differ as well as share with sustainable resource. Particularly, perpetual resource has unbounded supply of its resource to be repetitively used forever, as compared to that of sustainable. While its reliability to be used and cause free-pollution to the environment is the characteristics sharing with sustainable resource. Tidal, wind, wave and solar energy are the examples for perpetual resource. Let further discuss on wind and solar energy for better understanding of the characteristics for perpetual resource. Wind contains tremendous amount of energy and it uses sophisticated turbines to convert this energy to electric power. Wind is just moving air created as the sun heats the earths surface. As long as the sun is shining, the wind remains an infinite. Though wind only generated little power in the United States in 2009, it is the fastest growing source of the new electric power, according to U.S. Energy Information Administration. For the case of solar energy, the Sun has produced energy in the form of heat and light since the Earth formed. This formation of the heat is categorical as solar. Since solar energy is originated from the Sun, it does not bring harmful pollution to environment and its infinity supply definitely make it has feasibility and might substitutes any other form of resources. Ashok (n.d.) stated that in the 21st century solar energy is expected to become increasingly attractive as an energy source because of its inexhaustible supply and its nonpolluting character, in stark contrast to the finite fossil fuels coals, petroleum, and natural gas. In addition to the first major category pointed in above, the non-renewable resources likewise make up the second major category of the types of natural resources. As discussed by Perman, Yue, McGilvray and Common (1999), non-renewable resources are formed by geological processes that usually take millions of years, so that they can be viewed as existing in the form of fixed stocks of reserves which, once extracted, cannot be renewed. Most experts and scientists translate non-renewable resources as not environmental friendly, cause to damaging effects towards living things, lead to imbalance of the ecosystem. In fact, non-renewable resources are sub-classified into three forms, which comprised of consumable, recyclable and recoverable resources as illustrated in Diagram 1. The first sub-class of the second category of natural resources is consumable resource and as its name implied, it can be consumed either partially or completely of its supply. In order to indicate the quantity of this resource that could be undertaken before its depletion occurs and requiring replenishment, a rate of consumption or capacity has been introduced. Fossil fuels are the best example to fit into this sub-class because it is consumable and it has limited resource to be supplied for long term. It is composed of oil, natural gas and coal, these 3 major types and they are all have broad usage to anyone in any country, which makes it be the most useful resource among others. Now, with only about 4.5 percent of the world population, the United States accounts for a quarter of total fossil fuel use, the largest per capita consumption of any country (Pimental Patzek, 2006). Whereas, the second sub-class of the second category of natural resources goes to recyclable. Recyclable resource has a unique characteristic, which is it can be reused again by applying some technological advance such as in machinery to reproduce it into either a brand new product or renew it alike original product. This recycling resource is beneficial to society as well as can remains its scarce resource, and thus it is worth to be recycled. Materials from discarded industrial products are usually being recycled. Holechek, Cole, Fisher and Valdez (2000) discussed that recycled metals become increasingly important as resources are depleted in the U.S. because metal recycling is cost-effective, progress continues to be made in recycling technology. Metallic ores are compatible to be an example for this sub-class as it is now widely being recycled and modified into different types of products. The third sub-category of non-renewable resources is recoverable resource. Recoverable resources are the amount of resources identified in a reserve that are technologically or economically feasible to extract. Mineral reserves and all other deposits that may eventually become available, either known deposits that are not economically or technologically recoverable at present, or unknown deposits, rich or lean, that may be inferred to exist but have not been recovered yet. Rock, though it is hard and strong, does not stay that way forever. When it undergoes the process of weathering, small grains and tiny particles are worn out and sand is formed. One of the examples of recoverable resources is sand. Mattern (2005) mentioned that weathering and erosion are processes that use natural forces like wind, water, and ice to break down and transport rocks and other material. It takes thousands or millions years to form sand, depending on the climate changes and environmental elements. The m ost abundant constituent of sand is silica, usually in the form of quartz. There are lands on Earth that are still unexplored. It is believed that much sand will be discovered in the future. In conclusion, the types of natural resources are classified into renewable and non-renewable as its two major categories. While each of this major category can be sub-differentiated into several classes, i.e. sustainable and perpetual for renewable and consumable, recyclable and recoverable for non-renewable. Each of these sub-classes has its unique and specific characteristic which holds it from being categorized into the others.

Another Hamlet :: essays research papers

The real question is Hamlet crazy or is he just acting it. In my opinion there are many things throughout the play that make me tend to believe that he is crazy. When Hamlet enters Opheliu's room and she has the question if he is truly mad or if he is just acting. Hamlet is proven o be crazy in this play and statements and actions he days and does are the thing that prove this. There are many things that make me tend to beleive that Hamlet is crazy. There are also many things that he does that does not want to make you think that he is crazy but for others to think this of him it just make me want to beleive even more that he is crazy. One of the things that shows that he is crazy is that he contemplates suicide or as Hamlet says "self slaughter", this is definately a true act of pure craziness. Hamlet also wants to believe that he see's this ghost of his father that is odd because when he is in the room with his mother he starts to talk to the ghost and the mother does not see it. Also when he walked into Ophelius's room he just stood there staring at her for a long time and no normal person does this. This is just another example of one of the examples that proves that Hamlet is crazy. Hamlet also has a lot of evil in him like when he killed Polomius for no reason when he was behind the curtains in his moms room. Also when he see's his Uncle Claudius praying he is deciding whether or not it is a good idea to kill him. These are just other examples how I think that he is crazy. Another importnt thing to show that he is crazy is that he has no fear like when he started to follow his father apparation even when Horatio said don't go because it could be dangerous. He also does things that are very odd and random like when Ophelius and him were wathcing the play he just put his head in her lap and started mumbling about nothing. Hamlets image has also got very scrubby by the way he dresses and the way he looks. Ophelius said that when she saw him she was scared. These are all examples about why I think that