Analysis of the first sequences of the film Punch Drunk Love Essay Example

Analysis of the first sequences of the film Punch Drunk Love Paper Punch-Drunk Love is above all a portrait of a personality type. P.T. Anderson utilizes many techniques to synchronize the experience of the protagonist, Barry, and the viewing audience, in order to effectively immerse the viewer in the universe Punch Drunk Love inhabits. Barry Egan has been damaged, perhaps beyond repair, by what he sees as the depredations of his domineering sisters. It drives him crazy when people nose into his business. He cannot stand to be trifled with. His world is entered by alarming omens and situations that baffle him. The character is vividly seen and the film sympathizes with him in his extremity. Music was an important mise en scene element through out this film. Music in this film plays two main roles: representing Barry Egans crippling,sometimes violent, anxiety and First scene starts with fade in to show the contrast between the large area and the small desk which is located in the corner of the large empty area. A wide angle lens is emphasizing Barrys smallness in it. Limited light emphasizes on Barry, and the limited light and limited colour will be important during the movie to show the abstract meanings. The first sound of the movie is heard by the Barrys phone conversion with the Healthy Choices representative to take advantage of the loophole in the promotion campaign of the firm. The phone calls are important during the movie which show the isolated Barry from the community and show the way of communication with people. He expresses himself clearly via telephone then contacting with face to face. The shade of blue on the warehouse wall and on the suit Barry wears are nearly same colour. Concept of the colour is an important mise en scene fort his movie, that is why some basic colour is used during the whole movie. While he is on the phon e he hears something. We will write a custom essay sample on Analysis of the first sequences of the film Punch Drunk Love specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analysis of the first sequences of the film Punch Drunk Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analysis of the first sequences of the film Punch Drunk Love specifically for you FOR ONLY $16.38 $13.9/page Hire Writer When he hangs up he picks up his thermos and walks across the room to understand the reason of the sound. The camera follows him into what seems like complete blackness while he is walking from the corner of the room to the door. Then the abrupt, rackety sound of the large metal door opening upward fills the soundtrack, and we see the dirty blue haze of a Los Angeles dawn. Barry shuffles outside and the camera swoops around his head, making sure to capture the tranquil ambiance of the morning atmosphere, and looks in the direction Barrys looking. The parking lot is out of focus, but after a few beats, the focus pulls back and we see everything that Barry sees. He looks down a long alley, which leads to a main road. It introduces the audience to its unorthodox presentation of its maladroit main character, startling noises, quirky humor, suggestive lighting, alternately static and sweeping camerawork, and complete spatial reorientation. Barry is then shown at the mouth of the driveway, looking out at the road. The color of his surroundings has become dull and darker than they first appeared. The street is deserted, and the cameras perspective is now assumed to be Barrys. As the ambient noise dies down, the audience now views the street from the protagonists point of view, fixed on two cars approaching from the distant left corner of the screen. Suddenly, one flips without warning, loudly tumbling closer to the viewer as the camera follows it down the street. The accident, a taxi immediately pulls up to the driveway, leaving a harmonium. Stunned and confused, Barry walks up to it and examines it for some time. Once more, the ambient noise fades away, and he is shown in an extreme longshot from the other side of the street. Suddenly, a truck noisily passes by, prompting Barry to quickly pick up the Harmonium and run to his office. The second secene starts with Barry (Adam Sandler) is making a business talk over the phone on his desk. After his phone call, he goes outside to look for the piano. In the mean time a car entered to his offices garage. This is the time when Barry meets Lena Leonard (Emily Watson) with her attractive red drees. She asks him to look after her broken-down car (In the future he meets Lena Leonard again. She is introduced to Barry by his sister Elizabeth, one of her co-workers). It seems like she dropped her car off because she wanted to see him after seeing a picture of him with Elizabeth. When Lena leaves the garage, Barry he hides back of the door and gasps of breath. Scene ends with when Barry watching Lena from back the door. It seems like he is attracted from her. Second scene starts with Barrys phone call with a medium shot giving an impression of the Barry expressions. The shot emphasizes the color blue the visual backdrop is slightly tinted, and Barry`s suit is also dark blue. Then the camera moves tracking forward when Barry walks out of his office. A long shot is made when Barry is looking to the piano and with the enterance of Lena`s car. At the mean time the audience hears natural sounds like the voice of the brake. The camare stopped at the medium shot to show Barry`s and Lena`s conversation and their acting more clearly. The audience sees that Barry is acting weird (it was like he gets excited). Steadicam shot follows Lena from behind as she is walking away from the camera, but Anderson holds it for longer than we expect and through it we somehow understand all we need to know about this woman. Then Lena turns back to see Barry and a subjective shot made from Lena`s point of view. Camera exits from subjective shot and turned into a long shot. A cut made and camera starts to show Barry in a dark corner. Again we heard the sound of klaxon of the truck (natural sound). Anderson is using the sound as an additional form of expression, used to heighten the connection with Barrys emotional and psychological feelings. So the audience understands that something happens in the emotions of Barry. A shallow focuses (the opposite of deep focus, which keeps only one plane in sharp focus, Direct the viewers attention to one element of a scene) used which makes audience`s attention to Barry with an extreme close up to his eyes. Anderson uses a different visual technique in the second scene is the lens flare. When Lena and Barry is talking a lens flare appears (looks like a rainbow) with a mixture of colors red, blue, white, yellow. Anderson is embracing the lens flare as a form of expression in this film. The lens flare is does heighten the emotion of a particular scene. Ultimately the lens flare is representing the presence of love. Through the use of the lens flare, Anderson is heightening the feeling Barry and Lena have for each other as an additional form of visual expression In the scene the most important mise en scene element is the blue suit or the blue color. Blue is used throughout the film as an indication of Barrys emotional state of loneliness. Obviously the most notable example is the blue suit Barry is seen wearing throughout the film. Blue is found in both Barrys home and at his office, and very much represents a part of him. This scene is the first time that Barry feels something to woman (meta movement). Additionally this scene foreshadows that the life of Barry will change after meeting with Lena Leonard, the loneliness will end. However the audience can have absolutely no idea what will happen next. One more interesting thing that the clip shows is after the main theme starts To swell; the film cuts to several slowly moving, colorful, nondiegetic images. Over The colors, a collage of all the different types of music can be heard. In a way, this Scene gives away the whole movie (at least musically), which implies a sort of fate For Barry and Lena. The artwork (even in short moments) is beautifully breathtaking, and seem to work perfectly within the mood and flow of the films narrative. Anderson is essentially stretching the boundaries of cinematic narrative with this visual expression. Aside from Blakes artwork, Anderson uses several key colors to express the emotions and narrative of the film. The most obvious is the use of Blue, Red, and White. Throughout Punch-Drunk Love, Anderson places these colors within the emotional and physical environment of Barrys character Punch-Drunk Love (2002) Analysis of excerpt [09:35-10:35] The movie Punch-Drunk Love, tells the story of a small-business owner, whose mundane life starts to become interesting after he finds a harmonium and meets a woman, with whom he then falls in love. The excerpt consists of two shots. The first shot takes place in an office, where the main character is in a dialogue with a supporting character. The shot begins with a Medium Long Shot and becomes Medium Close Up as the main character moves towards the camera. The character is centered and the camera follows the character from inside the office to the outside, which is actually a warehouse. The cam seems to be a steady cam, because the image seems stable, it is probably a Dolly cam. The door of the warehouse was observed to be open in the previous scene, so while we were only hearing a slow background music at the beginning, it is then mixed with the street-noise, as the main character gets out of the office, into the warehouse. After that, we hear the sound of another person, a possible customer, who just entered the warehouse and took the attention of the main character. He then, turns to the camera, which is an example of Frontality. The scene decor consists of ordinary office equipments and in contrast to that, a harmonium in the middle, which is the point of interest of both the characters in this shot. The light looks like a natural light without much contrast difference, it can even be considered as dark. The costume of the supporting character is daily work clothes, but the main character wears a suit, which surprised the supporting character in the previous scene. This shows that the main character put extra effort on that day, because of a certain reason. The second shot is basically, a continuous change of images and colors, fading, changing forms and colors, then changing into an image, which looks like a sky full of stars, that shine spontaneously and then again fades and changes to a different type of color shapes. This shot can have different meanings, but considering the next scene, where the characters have the same clothes on, but seems like a different time; this shot shows that it is just an ordinary day, just like the other days, no distinguishable differences. It just indicates a time difference in the same day. The music in the background is still the same as the previous shot; a slow-music, which sort of moves with the changing colors and images. But the noise from the street is filtered in this shot.

Californias Overcrowed Prisons

Californias Overcrowed Prisons Free Online Research Papers California’s Overcrowded Prison’s Axia College of University of Phoenix This is what conditions are like at one of Californias best prisons, the California Rehabilitation Center: Built to hold 1,800 inmates, it now bulges with more than 4,700 and is under nearly constant lockdown to prevent fights. Portions of the buildings, which date to the 1920s, are so antiquated that the electricity is shut off during rainstorms so the prisoners are not electrocuted. The facilitys once-vaunted drug rehab program has a three-month-long waiting list, and the prison is short 75 guards.† (Pomfret, J) 32 years ago, California’s inmate population was only 19,600. 11 years later, the inmate population had increased by 811% to a whopping 159,000 and by the year 2000 that number increased to 161,000. The state of California is now running by far the largest prison system in the world. We house more inmates than three European countries (France, Germany, the Netherlands) and Singapore combined. Non-violent offenders are responsible for most of the increased inmate population. As it stands now, California sends to prison one out of every eight prisoners in the United States. Does this sound like a problem? I think so. â€Å"The California Department of Corrections predicts that at the current rate of expansion, barring a court order that forces a release of prisoners, it will run out of room eighteen months from now. Simply to remain at double capacity the state will need to open at least one new prison a year, every year, for the foreseeable future.† (Schlosser, E) T his is a scary thought indeed. How many more prisons must we have in this state before enough is enough? In this graph, one can see the increase of inmate population from 1988-2007. The numbers are staggering. Even though the Governor does not want to do an early release of as many as 55,000 inmates, there is a crisis going on in California’s 33 prisons because of overcrowding and because of the lack of medical and mental healthcare for its inmates, thus causing cruel and unusual punishment and violating the inmates Eighth Amendment rights. These inmates are either being housed in gymnasiums using bunk beds that are three beds high, or are being sent out of state to other facilities. In this picture, one can see how inmates are being stacked like sardines in gymnasiums across California. In February, a special panel made up of three federal judges upheld a tentative ruling that the overcrowding in California’s prison system presented and unconstitutional risk to the inmate’s health and safety. They further stated that California must reduce the population of its prisoner’s by at least 57,000. Currently, there are 174,000 inmates housed in California’s 33 state prisons. The stress from packing these inmates into facilities that were not meant to hold as many as they are, have resulted in scandalous behavior, not only from the inmates but the guards as well. Riots among inmates are a common occurrence. Back in September 1996, a fight broke out on B yard at New Folsom. Gang members that were comprised of Latino and African-Americans started fighting. Soon afterwards, â€Å"the fighting spread to other inmates on the yard and racial lines were drawn†. At least 200 inmates were involved in the riot. Warning shots were fired by officers, along with rubber bullets and live rounds. The riot took 30 minutes to cease. 12 officers were injured, â€Å"six inmates were stabbed, and five were shot.† An inmate who had been serving a sentence of 18 years for voluntary manslaughter and attempted murder was killed by the gunfire. (Schlosser, E) At Corcoran State prison , the guards had to be disciplined for staging gladiator fights. Up in Northern California at Pelican Bay State prison, there was at least one correctional officer who conspired with the inmates to arrange assaults on convicted child molesters. At the women’s prison near Chino, five employees resigned in 1999 because of sexual misconduct allegations and there were 40 other officers that were said to be involved. The medical and mental-health care that inmates are receiving in California’s state prisons is appalling. Inmates have been seen using communal showers and have open, bleeding wounds (staph infections). Mentally ill inmates live in conditions that some experts have said are even worse than those of the old mental institutions. Some guards will use medication as a tool to punish an inmate if they act out. With-out the proper medication, the inmate can sometimes become psychotic, thus leading to solitary confinement. This is in no way a form of rehabilitation. It is inhumane. A psychiatrist (who specializes in prison mental health) by the name of Pablo Stewart testified before the panel of federal judges that the overcrowding alone has contributed the rise in mental illness amongst the inmates. He further stated that these inmates have â€Å"no privacy, no sense of personal space, sleep with the light continuously on, and must cope with constant noise which is like that of an airport runway.† â€Å"It has been estimated that California’s prison system â€Å"throws away at least $100 million a year because officials refused for decades to negotiate low rates with hospitals, as every insurance company does.† (Elias, T) Correctional officers who testified before the panel of three federal judges that â€Å"as many as 50 inmates at a time typically wait two to five hours inside a 12-foot by 20-foot holding area for medical or mental health treatment.† (Thompson, D)It was also stated that â€Å"suicidal inmates were kept overnight in cages the size of telephone booths until crisis cells became available† and â€Å"some of the more severely ill mentally ill inmates wait more than a year before they can be transferred to a mental health facility.† (Thompson, D) These correctional officers are also at risk because of these conditions. Inmate assaults against staff â€Å"increased between 1990 and 1995 and the number of attacks rose by nearly one-third, from 10,731 to 14,165†. (Gillan, T) There are thousands of inmates that are infected with the HIV virus and thousands more are carriers of hepatitis C. Officers of late now have to be concerned with a new form of assault from inmates called â€Å"gassing†. This type of assault is done by throwing a bag or cup of feces or urine at the officers as they pass by the inmate’s cell. California prisons are filled with gang members from the Aryan Brotherhood, the Bloods, the Crips, the Fresno Bulldogs, the Nazi Low-rider’s, and the Southsiders, which can lead to random acts of violence against correctional officers. Today, prison sentences are more intended to incapacitate rather than rehabilitate the offenders. . Rehabilitation has basically been abandoned and has been replaced with tough on crime attitudes that truly only seek to punish and protect society. California’s prisons use to be known as the California Department of Corrections. When Gov. Schwarzenegger took office, he changed the name to the California Department of Corrections and Rehabilitation. My question is this? What happened to the rehabilitation part of it? Our prisoners are in desperate need of education and rehabilitation. Most of them only have a seventh grade reading level, a huge percentage of them have substance abuse problems, and there is little or no motivation for any of them to participate in programs that were created to address those problems that led them to criminal behavior. What is happening is without any type of rehabilitation, these individuals will keep going through a revolving door that I like to refer to as the CDCR. Those who are incarcerated should have access to programs that address: 1. Academic, Vocational, and Financial 2. Alcohol and other Drugs 3. Anger, Aggression, Hostility, and Violence 4. Criminal Thinking, Associations, and Behaviors 5. Family, Martial, and Relationships 6. Sex Offending Programs like these would help to cut down on the revolving door effect. The biggest problem that I see in California’s state prisons is the rate of recidivism amongst its parolees. When an inmate is paroled, they leave the prison with no more than the clothes on their back, and $200 in gate money. Most of these individuals will have no place to live and no job to go too. Because of this situation, most parolees will return to the people and places that they are familiar with, thus leading to more criminal behavior. California’s parole system violates more parolees and sends them back to prison than any other state. Parolees are getting violated for a dirty test, missing a scheduled appointment, or not being able to provide an address as to where they live and are being sent back to prison for up to one year. California’s parole system needs seriously to consider other alternatives besides sending violators back to prison. This in itself could save the state hundreds of millions of dollars a year in unnecessary spending. There are some wonderful programs that are available to paroles in the state of California that help them receive their GED, and train them in different marketable skills. They are also taught important values, and the interpersonal and social skills that will eventually allow them to live successfully in the mainstream of our society. These programs definitely help to cut done on the rate of recidivism. Ray Procunier, who was the director of corrections under then Gov. Ronald Reagan, has said that â€Å"We don’t need all these punitive laws like the three strikes law.† He then went on to say that when Reagan was in office, they were able to â€Å"cut the prison population by one-third and there was no increase in crime, not even a blip.† (Elias, T) Procunier also believes that he â€Å"could bring down today’s prison population by 95,000 and no one would be hurt in the process.† Maybe Gov. Schwarzenegger needs have this man brought back in to clean this mess up. Up until now, California’s attitude regarding over-crowding has been to just build more prisons because they cannot seem to agree on anything else. One thing is clear, there needs to be a cap on the prison population. Without it, we are going to keep filling as many prisons as we build because we are not affecting the amount of individual’s that are going in. This morning I read an article in the local section of the newspaper. The article started by saying â€Å"In Kern County, you really cant swing a dead cat without hitting a parolee.† (Henry, L) Ms. Henry went on to write that are an estimated 5,450 parolees in Kern County, with an estimated 800 who are back in custody for violating their parole. The numbers are high because â€Å"Kern County prides itself on sending more people to prison per capita than any other county in the state.† Maybe then Kern County should start picking up the costs of housing all these parolees. Something has got to give. There is a saying in California and it goes something like this: Come on vacation, leave on probation, and return on a violation. A very sad but true statement. California’s prisons are a ticking time bomb just waiting to explode. Right now, there is not too much love and affection going on in the house of corrections. The CDCR needs a serious overhaul. Will the Governor be able to come up with a way to relieve the overcrowded conditions and implement some kind of satisfactory medical and mental healthcare for California’s inmates without having to ship them out of state? Hopefully, he will, and soon. References: 52,000 inmates could be set free: Trial starts on effect of prison overcrowding. (November 19, 2008). Ventura County Star (Ventura, CA), p.NA. Retrieved March 13, 2009, from General Onefile via Gale: http://find.galegroup.com/ips/start.do?prodId=IPS California’s Crowded Prisons. (Editorial Desk).The New York Times 158.54586. (February 14, 2009): A22(L).Retrieved March 13, 2009 from General Onefile. Gale. Apollo Library. Elias, T. (February 4, 2009) How to save billions on state prisons. Daily Breeze, Retrieved March 13, 2009 from ProQuest Newsstand database. (Document ID:1638518181) Gillan, T. (October 2001) The Correctional Officer: One of Law Enforcement TOUGHEST Positions. Corrections Today. Retrieved April 15, 2009 from http://findarticles.com/p/articles/mi_hb6399/ai_n28870774/?tag=content;col1 Henry, L. (April14,2009) Pot of Parolees at the end of Kern’s rainbow. The Bakersfield Californian. Retrieved April 14, 2009 from bakersfield.com/news/columinst/henry/x44130952/Pot-of-parolees-at-the-end-of- kern’s-rainbow KCBS News. (November 18, 2008) Trial Begins Over California Prison Crowding. Associated Press, Retrieved April 14, 2009 from kcbs.com/pages/3343672.php? MacLean, P A (March 1, 2009). CA ordered to reduce prison population. Medical Malpractice Law Strategy, p.NA. Retrieved April 30, 2009, from Academic OneFile via Gale: http://find.galegroup.com/ips/start.do?prodId=IPS Meier, M. (November 17, 2008) Criminalizing Mental Health. Miller McCune. NAMI California: THE STATES VOICE ON MENTAL ILLNESS. Retrieved April 29, 2009 from namicalifornia.org Promfret, J. (June 11, 2006) Californias Crisis In Prison Systems A Threat to Public Longer and Less Emphasis On Rehabilitation Create Problems. The Washington Post, Retrieved April 11, 2009 from washingtonpost.com/wpdyn/content/article/2006/06/10/AR2006061000719 Schlosser, E (December 1998) The Prison Industrial Complex. The Atlantic, Retrieved April 13, 2009 from theatlantic.com/doc/199812/prisons Thompson, D (November 23, 2008). Crowded Calif. Prisons neglect ill inmates. Associated Press, Retrieved March 13, 2009 from policeone.com/corrections/articles/1759045-Crowded-Calif-prisons-neglect-ill- inmates/ Tuccille, J.D. (February 10, 2009) California needs to release prisoners; heres a good place to start. Civil Liberties Examiner, Retrieved April 11, 2009 from examiner.com/x-536- Civil-Liberties-Examiner~y2009m2d10-California-needs- to-release-prisoners-here’s-a-good-place-to-start Research Papers on California's Overcrowed Prison'sThe Relationship Between Delinquency and Drug UseThe Effects of Illegal ImmigrationQuebec and Canada19 Century Society: A Deeply Divided EraCapital PunishmentPETSTEL analysis of IndiaInfluences of Socio-Economic Status of Married MalesPersonal Experience with Teen PregnancyAssess the importance of Nationalism 1815-1850 EuropeResearch Process Part One

Tourism Influences and Impacts Case Study - Malaysia Assignment

Tourism Influences and Impacts Case Study - Malaysia - Assignment Example As the tourism industry of Malaysia is the earner of huge foreign exchange, this has helped to contribute to the economic growth and development of the country and attract more foreign investments. As a result, the opportunities for jobs have also increased. Apart from promoting the domestic tourism, the government of Malaysia is highly focused on strengthening the position of the country as a leading tourist destination of the world. In order to support the growth of the tourism sector of Malaysia, many investors, business owners and entrepreneurs are identified to make huge investment in different areas for the development of the tourism sector as a whole. The Ministry of tourism is responsible for developing the tourism industry of Malaysia. Whereas, Malaysia Tourism Centre, Virtual Malaysia and Tourism Malaysia are responsible in promoting the diversification of the services of Malaysia’s tourism both nationally and internationally. The increase in the tourism activities i n Malaysia has resulted in the growth of various sectors like hotel industry, restaurants, transportation and retail business. The tourism industry in Malaysia is playing a major role in the growth and development of Malaysia (Scribd Inc, 2014; The Establishment Post, 2014; TourismNews.org, 2014; Othman & et. al., 2012; Tourism Malaysia, 2008). The tourism industry is a major contributor to the Malaysian economy and thus, helps in the economic growth and development of Malaysia. Huge amount of foreign exchange is earned by the tourism industry, which has created new investment opportunities in the country as well as in generating more employment opportunities. A campaigning strategy was adopted by the Malaysia tourism board named as, ‘Malaysia Truly Asia’ in the year 1991. As a result of this campaigning, about eight million tourists visited Malaysia from various parts of the world and the revenue from this was nearly RM 12.3

Computer Electronics Warehouse Essay Example | Topics and Well Written Essays - 1000 words

Computer Electronics Warehouse - Essay Example o address how a computer warehouse can be kept operational for computer/laptop along with their accessories through delineating the advantages and the disadvantages of warehouse automation. Moreover, the strategies to be used for optimal utilization of surface area and importance of suppliers in warehousing management would also be determined. Evolution of My Warehouse. My warehouse mission statement is to be consistent in superior delivery through proper management of warehouse and emerging as the United States’ (US) leading retailer of computer/laptop and accessories with a vision of becoming the customers’ first choice through providing a wider range of quality products at best price with superior advice. Being the employers’ prior choice in industry would also be a key mission of the warehouse. The warehouse deals in the products including computer, laptops and accessories which are commonly usable products in office, household along with commercial purposes. Correspondingly, the proper route for distribution of these products will be using land, sea, air and through online which can help in smooth and easy processing. Location of warehouse should be in heavy industrialised area as such equipment requires proper knowledge with proper handing. Besides, the employees should have ample knowledge of w ork and have high experience of working in handling sensitive materials as any mislead in the process of storing could create massive loss to the warehouse operations. Employees should further be sub-divided into various departments with proper warehouse assistants who should be experienced enough in monitoring goods safely and maintaining efficiency with proper records. For a particular section of employees employed in moving various products within the warehouse, any previous experience might not be critical as full training program would be gradually provided to enhance their knowledge about their job role. However, knowledge about the warehouse environment

Nestle Australia Is Food And Drink Products Supplier Marketing Essay

Nestle Australia Is Food And Drink Products Supplier Marketing Essay 1- Introduction Launched in 1867, Nestle Australia Ltd is a supplier of food and drink products. It also provides a wide range of dairy milk products, noodles in many flavors, chocolate, frozen meals and coffees. Besides, it provides a variety of cold and hot drinks, light ice-creams and a variety of confectionery and bakery items. Nowadays, Nestle Australia offers catering services to cafes, restaurants, hotels and clubs. Other products that we will put a spot-on in this report are yogurts, fruit yogurts, and flavored milk and yogurts. Nestlà ©s brands include Kit Kat, Nescafe, Nestea, Ortega and Crunch. Nestle provides also pets foods such as Purina. The company launched a joint venture with General Mills in more than 80 countries. (One Source, 2009) History At the beginning Henri Nestle has developed milk for babies who are unable to drink and to feed from their mothers, after five years this product was sold around the world as a food for babies and old people. In 1906, Australian market became the second largest market for Nestle and was served by many of retailers and sales agents. The best achievement in Australian market was in 1934 by the invention of new product MILO. (Nestle, 2009) Nowadays, this product is sold in more than 30 countries with sales of more than half Billion Australian dollar. In 1999, Nestlà ©s head office in Sydney became the headquarter for Oceania region which includes Australia, New Zealand and Pacific islands. Principles and Values In the whole life of Nestle (135 years), Nestlà ©s basic approach to business was the foundation and the maintenance of long term values for consumers, shareholders, employees, society and community as a whole. Nestlà ©s major principal is to maintain a long term business improvement and development. (Nestle, 2009). Nestles major values are the following: Long term development Long term relationships Integration and reacting with different cultures The identification that customers earn information about the company besides the product that they bought Ethical values are basic requirements for our employees and senior line managers These values and principles have been translated into more than forty languages around the world, and it is must that all Nestles mangers should recognize and apply these values in their career lives, and these values are given by training to the new employees. Nestle Australia Nestle also is participating in the Oceanias community which is identified by its mixture and diversity of economic conditions, cultures, believes and tastes. We became a vital part in the community in which we activate as an employer and as a supplier to the local area. Besides, we were the leaders in many issues such as people health and environmental protection. As the largest food and beverage company in the world, we believe that we have a responsibility to customers and we are taking this responsibility seriously. We believe that people should live in a healthy style by doing sports, we are sponsoring many sports events and we are always encouraging people to get active. In addition, through our agreement with the Australian Institute of Sport, we are improving children to get their knowledge and to understand nutrition. Mission Statement When you read Nestles mission statement the following words jump to your mind: Research, good food, health and wellness. Our products bring to consumers the best tastes and pleasures. Research is the masterpiece of Nestles heritage and an important element for our companys future. We still know that there is some mysterious information about health and wellness had not been discovered yet, that is the reason that we are still searching for answers to bring Good Food for Good life. (Research. Nestle, 2009). Nestle Worldwide Today, with more than 480 factories and 265,000 employees in 87 countries in all over the world: Americas, Africa, Middle East, Europe and Australasia, Nestle is considered as the largest food and Beverage Company all over the world. Nestle Oceania in Australia, New Zealand and the pacific island is hiring more than 5,500 employees, with more than 20 factories and four distribution centers owned and managed by the company. Due to Nestlà ©s multinational reputation, and despite the tough market conditions not only in Australia but worldwide, and due to Nestlà ©s convenient place in Sydney and due to the high qualified employees and the brilliant companys strategy, Nestle dad been ranked number one among all food suppliers in Australian market in 2008 (Nielsen Report, 2008). In 2008, for Ice-cream, yoghurt and coffees categories, Nestlà ©s sales volume was more than AU$200m for each category. 5% Employees Turnover Rate More than 6,000 Brands and 10,000 Products More than 480 Factories in 87 Countries Over than 265,000 Employees Annual Sales more than 103 A$ billion World Leading Food and Beverage Company Nestle Figure1, Nestle Worldwide. Source: Nestle, Australia, 2009. 2- Situation Analysis 2.1- Internal Analysis Nestle Australia is considering the market leader in food and beverage sector in Australian market with overall sales more than , involved in more than 20 industries such as: Chocolates, yoghurts, ice cream, milk, dairy deserts coffee , confectionery and frozen meals. Nestle Australia has launched more than one hundred brands; Coffee Mate, Nescafe, Uncle Tobys, Nesquik, Maggi, Drumstick, Quality Street and Peters are only examples of Nestlà ©s brands in Australian market. Referring to Nielsons 2008 report, Nestle was ranking high among its competitors in ice cream, milk and yogurt fields which could be a very good indicator for launching our new product that we will discuss later in our marketing plan. Referring to the Retail Australias 2009 grocery magazine we will find the following: For Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. For Dairy Desserts Category, Nestle value share was 25.2% comparing by 25.3% for the previous year For Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. For Yoghurt category, Nestle value share was 11.8% in 2008 comparing by 15.8% for the year above. For Drinking Yoghurt, Nestle is not involved in this market yet, only the following companies are in this market : Yakult, Jalna , Bulla and some other small companies. As an overall trend, we could realize some declination for Nestlà ©s volume trend in some industries and categories. This decrease was a natural impact of the huge affect of the global financial crisis as we will describe in the next chapter .Due to this crisis, customers might buy some products instead of Nestlà ©s ones or they might even reducing their purchases for some items. 2.2- Macro Environmental Analysis (PEST Analysis) Economic After several years of flourish and high economic growth, The Australian economy suffered a lot in 2008, due to the huge effects of the economic global financial crisis. Australians GDP is declined; a reduction in job vacancies and a high rate of inflation, all these indicators could lead to an increasing in food and beverages prices See figures 2 3 for Australias GDP and Unemployment Rate in 2007, 2008 and Jun 2009. (GDP growth reached 2.7% in Jun 2008 comparing by 4.3% in Jun 2007) Figure2 Australias Unemployment Rate- Source: ABS, 2009 Figure3: Australias GDP Growth rate- Source: ABS, 2009 Social Despite the lack of confidence for Australian consumers, Australia becomes one of the most optimistic countries, as in 2008, Australia was ranking as one of the most confident countries all over the world with an index score 104, 20 points higher than the world average.. (Nielsen, 2008). Generally Retail growth in 2008, 2009 stays slow, and consumers became more carefully with their money, they spend more money for dining at- home like buying foods and drinks from supermarkets and they spend less money for out of home activities like cafes, restaurant and take-away shops. Despite the fact that supermarkets gained a good share with this new customers philosophy, total grocery sales have been declined in 2008. (Nielsen, 2008). The total retail sales growth reached 5.9% in august 2008 comparing by 7.5% for the same month in 2007. Comparing by 2007, the businesses such as cafes restaurants and takeaway Foods, had recorded the largest drop in turnover of 6.4%. One expectation of these supermarkets is Aldi. Customers preferred to go to Aldi due to the good prices in addition to the good quality there. Aldi, with share reaching more than 22% , had took many dollars away from huge chain supermarkets. Politics This part indicates legal and political situation in Australia. It includes: Taxation for raw materials bought overseas, employment laws, environmental regulations, political stability and competition regulations. . In my opinion, no other politics issues would affect the launching of our new product due to the currently stable politic situation that Australia is facing now, i.e. there is no war, no revolution or even no elections are affecting Australia at this moment Technological Besides the innovation and application of new technology such as the RFID (The Radio Frequency Identification) , the increase in price of raw materials and other supply chain costs could affect the launching of our new product. 2.3 Micro Analysis The Market If we take an overall view on grocery market last year. Referring to the 2008 Nielsen report we will realize these important following items: -An overall declining trend in grocery market, with sales growth 5.9% comparing by 7.5% as we mentioned before, which is a normal consequences due to the new situation; consumers tightening their belts -.Drinks and confectionery are only the two sectors that have achieved an increase in growth for 2008, with 3.3% and 7.5% respectively. -The largest growth achieved was in dairy sector by increasing more than 7.6%. The most important sector in this report is the Chilled Diary , since our new product( which we will discuss it in this chapter) is a sub category for the Chilled Diary part. In 2008, and despite the financial crisis, this sector achieved an AU$996.5m grocery value with an increase of 3.5% comparing by 2007. This indicator could be a high motivation for Nestle to increase its market share in this category (See Figure 4 5) Figures 4 5 : Australias Chilled Diary Market Corporate % Shares for 2008 2007 . Source: Australias grocery magazine, 2009. Referring to the above data, we could recognize that there is a large advantage for Nestle to increase the profit by investing in confectionery or drinks sectors, especially in dairies products. The Product Our new product would be categorized under the Drinking Yoghurts category. (We will discuss the product briefly in the next two chapters). The Drinking Yoghurts value market in 2008 reached a A$52.3m with an increase of 5.5% comparing by 2007. This market contains only 3 major companies; Yakult with 67.7% value share (The market leader in this category) Jalna with 10.6% value share Bulla with 4% value share And Private Label with 16.8% value share. Figure 7, Australias Drinking Yoghurt Market Corporate % Shares 2008 Source: Australias grocery magazine, 2009 After all the above reasons, we could conclude that there is a big opportunity for Nestle to enter this market and it would obtain a very competitive position among the other competitors. Target Market and Market Size In this market plan we will focus on: children, youths and adults which are the majority of Australian population. We will concentrate on both genders male and female and our market will be in the whole Australia and not in a specific city. Australias population at the beginning of 2009 was 21,644,000 persons. The children aged population (0-14 years) was about 19.8% of the total population and the working age population was about 67.4% (15-64 years) of the total population. (OECD Fact book, 2008). However, in our market plan, we will exclude the: 0-4 and 40-65 years population which means that we will try to attract from 50-60% of Australias population. Undoubtedly, some of the 40-65 years population would use our product. However, they will not be potential customers as the mentioned ones. 2.4. S.W.O.T. Analysis -Strengths Market Leader in the industry Good quality image and high brand awareness A high growth rate in the desired market A huge product lines Parent Support An international team working behind the plans achievement A very-well trained employees in all companys department A supply chain management to serve the whole country Weakness New market forNestle Unstable economic conditions: Decline in GDP growth rate and high inflation and unemployment rate. Customers are tightening their belts Exciting competitors Opportunities A huge market size An identified target market No large multinational size competitors Increase in sales and profits Increase in total Australias market share Increase in product line An opportunity to export the product to many countries around the world Threats Segments are shared by competitors Uncertain circumstances could affect our sales Misunderstanding of the product Poor advertising campaign due to the market conditions An unexpected drop in the confectionery and drinks markets. 3-Product Launch The product launch is the most important part of this market plan. As we discussed in the previous chapter, we are going to launch a drinking yoghurt product. So why did we choose this product specifically? If we take a quick view on Nestle share value in yoghurt and chilled diary industry we would realize the following: In Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. In Yoghurt category, Nestle value share was 11.8% in 2008 comparing by 15.8% for the year above. It is very easy to recognize that Nestle is facing a problem in these above sectors for the last year. We all know that all companies now are facing financial problems and markets are unstable and nowadays many customers are tightening their belts. However, these two markets had an increase in their value rate for the last year with 3.5% value increase for Chilled Diaries and 5.9% increase for yoghurt products comparing by 2007. (Australias Grocery Magazine, 2009) Also, referring to the Australias Grocery Magazine, some of Nestlà ©s competitors such as Diary framers had achieved an increase in value share According to the above, Nestle is facing a small problem in this market, so how to solve this problem? The answer is including many possibilities. We could reduce our prices, we could increase our market share by an increase in production, and we could modify our advertising and promotion activities. In addition, there is another plan. We could enlarge our share in Chilled Diary category by launching a new product in a subcategory which is the Drinking Yoghurts. If we achieve this plan we could gain a higher market share, increase our sales and profits, enter a new market segment and finally we will gain new customers. The Drinking Yoghurt market is facing a good condition these days; by an increasing 5.5% in value share in 2008 with a grocery value reached more than AU$50m , which means that this market is gaining new customers day by day and despite the unstable market situation, the drinking yoghurt market is in a developing trend. Nestle is already producing chilled diaries, yoghurts and fruit yoghurts so many product lines are ready for the launching of the new product. Also, Nestle is already gaining a high-ranking in the grocery market, therefore all shipping, transportation, supply chain, deliver products to supermarkets could be handled easily. Yoogo would be the brand name of our new product. We will launch the product at the beginning with three flavors; Yoogo Mango, Yoogo Strawberry and Yoogo Apricot. After three years of market and sales observation, we will launch a new Light Yoogo, which will be Fat Free drinking yoghurt for people who care more about their health and lifestyle. Yoogos ingredients could contain the following: Milk, Skim Milk, Fruit Preparation; mango or strawberry or apricot, and approved flavors and colors. Undoubtedly, Yoogo would face a high competition when it enters the market. ( We will discuss this later in the next two chapters). However , the main competitive brands would be yakult with 67.7% and Jalna with only 10.6% value shares in 2008. (Australias Grocery magazine, 2008). However, Nestle could produce the product and gain a high position among these brands. (We will discuss this later in the next two chapters). 4-Market Strategy Market Segmentation, Targeting and Positioning To gain a desirable position among all competitors in customers minds, we will segment our market on two bases: -Demographic Segmentation Geographic Segmentation Demographic Segmentation We are targeting customers depending on their ages. As we mentioned before, we will focus on: children, youths and adults which are the majority of Australian population, we will exclude the: 0-4 and 40-65 years population which means that we will try to attract from 50-60% of Australias population. This is a very huge segment as we are focusing on more than half of the countrys population. Furthermore, we believe that any of these segmented people, with any sex, income, occupation would use our product as it is not a luxury product using by specific customers. Undoubtedly, we will vary our advertising campaign for each generation, i.e. the advertising campaign for children will be different than the youths one. Otherwise, we will make a small bottle for children (150 ml) and a large one for adults (300ml). Geographic Segmentation We will divide Australia as geographically basis to zones and each distributor would be responsible for each zone. E.g. We will divide Australia to five zones: Vic, NSW, WA, SA and Queensland Each company when launching a new product desires a high profit margin, large sales volume, high growth rate. However, we will concentrate more in achieving a long-run high profit and sales instead of the short-run ones. We believe that there are some requirements for effective segmentation: Measurability, Accessibility, Substantiality and Actionability. (Kotler et al, 2007) Our team will work hard to meet all of these requirements We consider that we will face a huge competition and we will face also the threat of substitute products. However, we will do our best to cover our market targeting by maximum three years and to be the market leader for this category in maximum five years. Our plan is to gain more than 55% of supermarket shelves in five years. We realize that this is a very hard mission, but we will try to achieve it by three main steps: Understanding our marketing segments- Maintaining an advertising and promotion plans- -Launching Yoogo with a reasonable price according to the company and according to our consumers.(we will discuss the price part later in Marketing Mix Strategy) Also, we will try to gain a competitive position in customers minds based on the following two concepts: Nestle Family Brand The Nestle family brand is showing care and safety to consumers and this is a very good reason to attract the customer. Communication Due to Nestlà ©s brand name, it is very easy to be in touch.with our customers 5-Marketing Mix strategy: Product Our product is a Fruit drinking Yoghurt with three flavors; Mango, Strawberry and Apricot. We will make two sizes, 150 and 300 ml. The gradients would be described as following: Milk, Skim Milk, Fruit Preparation; mango or strawberry or apricot, and approved flavors and colors (We had discussed the product more briefly in chapter 3) Price In launching this product we could use one of these two pricing methods: Cost- based pricing: Calculating the price by adding a mark-up to the cost of the product. (Kotler et al, 2007) Going-rate pricing: Calculating the price basis on competitors prices, with less attention to our cost or to the market demand. (Kotler et al, 2007) Value-based pricing: Calculating the price basis on buyers perception of value, with less attention to the sellers cost. (Kotler et al, 2007). In Nestle, we use the cost-based pricing method: Unit cost = variable cost + (unit fixed cost à · unit sales) Unit price= unit cost à · (1- desired return on sales) We determine our prices basis of the following objectives: Profit: For any company the most important issue is the profit earning, however, as we are launching a new product, we do believe that we will not gain a high profit margin at least for the first three years Consumer Satisfaction: The most essential factor when determining the price is our customers satisfaction towards our products and prices. Place We will divide Australia to 5 zones; Victoria, NSW, SA, WA, and Queensland. However, we will try to promote Yoogo everywhere, in every small and large city in Australia. Customers will find Yoogo in hypermarkets such as Coles, Woolworths and Aldi, in medium size supermarkets such as IGA and even in small supermarkets such as Seven Eleven. Customers would find Yoogo in cafes, restaurants, hotels cinemas and beaches. In addition, Yoogo is a healthy fruity drink, so you can find it also at hospitals. This plan is a little bit hard to be achieved. However, with the well-established supply chain management in Nestle and with the very good relationships with suppliers, retailers and resellers, we could achieve this plan within maximum three years. Promotion Promotion is the activities that represent the value of the product and encourage customers to buy it. In our marketing campaign and promotion we will tray to reach every body every where. We will do advertising campaigns in newspapers, radio, streets and television. Seeing that the survey research is the most widely method for collecting primary data, before launching the product we will perform a marketing survey research; we will go to clubs, streets and schools. Also, we will implement an online marketing research to collect primary data through online focus groups, using the integration of animation such as; audio, video and virtual environment would help us to overcome any limitations. We will try to select a sample of the population that has been selected, ask those questions about the product and the company and depending on the results of this research, we will implement our advertising campaign. We will support our promotion campaign basis on these four methods: A-Individual Selling: In this campaign, we will implement a direct selling activity especially during the summer months of November, December, January and February. Our team will go to club and beaches to meet our target segments there, they will wear t-shirts and caps with Nestle and Yoogos logos, and they will sell our Yoogos 150 ml bottle. By applying this innovative idea, we hope that our brand will get a great vision in terms of image, sales and brand awareness. B-Sales Promotion: Besides personnel selling, we will implement some sales promotion plans. At the beginning of the product launching, we will go to streets and malls, we will offer free 150ml trial bottles to customers, we will encourage them to try our product and to give us their feedback by email or even by phone. In addition, we will offer a 150ml bottle free with the purchasing of three 300ml bottles. Adding to this trade promotion, we will give the retailer an addition discount 5% during our sales promotion. Our marketing team will implement a major healthy and education campaign about the importance of the product, our team will focus on the concept that our product is a healthy one. Invitations would be sent to parents of school children to attend these seminars. This could help us to improve our brands image in consumers minds. C-Public Relations: Public relation is one of the most important factors in all multinational companies promotions. Every year, Nestle is launching its annual report containing information for shareholders and stockholders. In addition, a large amount of information regarding our product and our promotion would be found in newsletters and magazines issued by Nestle Australia. This promotion would obviously lend a hand in formation of the awareness of our brand.

The Eightfold Path is a treatment :: essays research papers

The Eightfold Path is a treatment, a treatment by training (smith 104). Buddha taught that man is a slave to his ego (smith 108). That man wishes happiness, security, success, long life, and many other things for himself and his loved ones. However, pain, frustration, sickness and death are all impossible to avoid and the only way to eliminate these evils is to overcome desire. In Buddhism, the Eightfold Path is meant as a guideline, to be considered, to be contemplated, and to be taken on when, and only when each step is fully accepted as part of the life you seek. Buddhism never asks for blind faith, it seeks to promote learning and a process of self-discovery. The First step of the Eightfold Path is Right View. This is a significant step on the path as it relates to seeing the world and everything in it as it really is, not as we believe it to be or want it to be. Knowing reality is of very little value if we don’t put it to personal use in our lives. The second step on th e Eightfold Path is Right Intent. This is the step where you become committed to the path. Right Views shows us what life really is and what life’s problems are composed of. Right Intent must come from the heart and involves recognizing the equality of all life and compassion for all that life, beginning with you. Right Speech is the next step of the Path. Our speech reflects our character. We must avoid speaking falsely, obscene, slanderous, and belittling words. Right Conduct recognizes the need to take the ethical approach in life, to consider others and the world we live in. This includes not taking what is not given to us, and having respect for the agreements we make both in our private and business lives. Right Conduct also encompasses the five precepts, which were given by the Buddha, not to kill, steal, and lie, to avoid sexual misconduct, and not to take drugs or other intoxicants (smith 107-108). The next on the Eightfold Path follows on from Right Conduct, and thi s is Right Livelihood. If your work has a lack of respect for life, then it will be a barrier to progress on the spiritual path. Buddhism promotes the principle of equality of all living beings and respect for all life. Certain types of work were discouraged by the Buddha, in particular those where you deal in harmful drugs and intoxicants, those dealing in weapons, and those harmful to animal or human life.

Altering the Landscape of Health Care Essay

The health care field is one of the fastest growing industries in the United States and other countries. The scope of changes suggests a consumer-driven environment and moving away from a provider-driven industry. Changes in technology and communication methods are allowing people to engage directly with their health care provider and not rely solely on the medical provider. We will discuss the modifications taking place in health care, current and potential challenges, and how the health care industry is adjusting to those changes. Modifications in Health Care The modifications taking place in health care involve the implementation of the Affordable Care Act (ACA) and changes in insurance coverages. A report from Mobile Health 2012 from the Pew Internet & American Life Project states that 45 percent of American adults own a smartphone (Khan, 2014). In addition, the report also states that 53% of smartphone owners use their phones to gain access to health care information (Khan, 2014). With this increase in technology, patients do not have to wait for the next appointment for laboratory results, access real-time data, or health information. They can have access to their medical records anytime they choose, including other methods of communication such as email or social media (Khan, 2014). Through the ACA, patients have choices about choosing health insurance exchanges that benefit their families and themselves, which includes choosing premiums, copays, and deductibles. Individuals have the benefit of choosing cost-effective insurance coverage that is affordable for them which give them direct power and actively engaging in their quality of care. Current and Potential Challenges in Health Care The current and potential challenges facing health care comes from the new mandates under the ACA. Health care employees are under tremendous stress with shortages in the workforce, and instability in the industry (Anderson, 2014). The average health professional’s level of stress is causing job dissatisfaction, burnout, and difficulty retaining quality health care providers (Anderson, 2014). Consumers expect to receive quality care with more choices under the ACA and have the freedom to monitor their health care expenses. Although patients can seek additional health care information through technology, it will take a strong workforce to provide optimum patient care to consumers (Anderson, 2014). The challenge to improve the quality of care without a strong, resilient, growing workforce is undeniable. Many health professionals are seeking other career interests because of the effects of ACA. The mandate that comes under the ACA increases the level of stress on workers, organizations, and the health system is increasing tremendously (Anderson, 2014). The complexity of implementing the rules of the ACA places extreme burden on health providers to fulfill professional obligation, adhere to legal requirements, and still provide quality patient care (Anderson, 2014). Instead of lifting the pressure off of workers it place enormous stress to perform with excellence daily. Another huge challenge in health care is the increase of medical errors because of overworked individuals, which creates fewer optimal outcomes, including patient death and health care disparities (Khan, 2014). The mandate on medical providers to implement electronic health records is creating workforce stress, increased workloads, and burnout among health providers and professionals (Anderson, 2014). In addition, there will be growth in the workforce because of the increase in the number of patients that will be insured under the ACA. Therefore, this will create overwhelming strain on existing medical workers and their ability to accomplish those goals. Solutions to Health Care Challenges The effort to remain competitive in the health care industry requires medical providers, such as physicians, hospitals, physician group practices, and numerous health care companies to integrate and merge businesses (Anderson,  2014). As stated in the article, mergers and acquisitions lower operating costs, but also keep an even distribution of financial safety and increases market share (Anderson, 2014). Consolidations now include many physicians selling their practices to join physician groups and working in hospitals. With these changes taken place, insurers, hospitals, physicians and stakeholders can have an increase in negotiation power (Anderson, 2014). In 2011, there were consolidations that include 432 mergers involving 832 hospitals (Anderson, 2014). As a result, many hospitals are not independent but are now major health care systems throughout the United States. The implementation of the ACA suggests more individuals by law will have to purchase insurance. The health care system is not prepared to handle the large quantity of cases, which will add significant stress among workers. Health care organizations will need an efficient workforce to accommodate the growing population and give patients the quality of care that they deserve (Anderson, 2014). According to Anderson, â€Å"Solutions to the existing problems will require innovation in medical education and training, improved delivery of care, and implementation of policies to retain the existing health care workforce† (Anderson, 2014, p.1). The shift taking place in health care will continue to change along with the implementations under the ACA and the mandate to obtain insurance coverage. Changing the landscape of health care includes the shift to mobile technology and consumer-driven industry. Consumers are more aware of technology that can assist in gaining access to medical information and are seeking alternatives to insurance coverages and reducing costs. Therefore, they are engaging directly with the medical providers and taking ownership of their health information and status. Health care professionals are seeking less stressful working environments, smaller workloads, and even other career paths. The operating costs of the health care system are astronomical and will continue to increase as health care becomes available to more consumers. References Anderson, A. (2014). The Impact of the Affordable Care Act on the Health Care Workforce. Re trieved from http://www.heritage.org/research/reports/2014/03/the-impact-of-the-afforda ble-care-act-on-the-health-care-workforce Khan, F. (2014). The Shift to Consumer Driven Healthcare. Advance Healthcare Network. Retrie ved from http://healthcare-executive-insight.advanceweb.com/Features/Articles/The-Shif t-to-Consumer-Driven-Healthcare.aspx